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Reclaim the doggy bag

Food waste fighting app launches campaign to bring the leftovers concept into the 21st century
Reclaim the doggy bag

A nationwide campaign has been launched to rename the ‘doggy bag’: food waste fighting app Too Good To Go is inviting Brits to play their part in changing the name of the leftover concept while raising awareness of the importance of reducing food waste.

‘Considering 64% of 16- to 24-year-olds eat out at least once a week and 30% are embarrassed to even ask for a doggy bag, that is a lot of wasted food; 1,326,144 portions of leftovers per week in fact.

‘Whilst the recent climate change action across the world has highlighted the contributions of food waste to CO2 emissions, our research highlights that much more needs to be done to see change on a wide scale. That’s why we have launched this campaign today – to inspire change and tackle one of the barriers to reducing food waste head on.’

Co-founder of Too Good To Go UK

Renaming leftovers

Research conducted on behalf of Too Good To Go has revealed that the term ‘doggy bag’ has become outdated, with over 50% of 16- to 24-year-olds saying they don’t think it’s an accurate term.

In fact, 36% of this age group think of pet waste when they hear the term rather than leftover restaurant food.

Two-thirds of Brits surveyed communicated a desire for taking leftovers home to be more acceptable.

But with the name no longer resonating with a large proportion of the population, Too Good To Go is inviting consumers themselves to play a part in bringing the concept into the 21st century.

Having secured new name suggestions from its community of Waste Warriors, a nationwide Twitter poll has now gone live to select the overall winner.

Click here to read our article about how you can rescue food from OXO Tower.

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