Revolution in 2020

As we enter a new decade, 2020 is ‘set to be the most sustainable year to date’.

Research from food-sharing app, OLIO, shows 20% of Brits will make resolutions to reduce their impact on the planet, a 13% increase on the number who made planet-friendly pledges in 2019.

Sustainable resolutions

According to a survey of over 2,000 Brits, the most popular sustainable resolution for 2020 will be to reduce plastic waste, with more than one in five (22%) of those making resolutions expected to opt for this eco-friendly option.

A commitment to cut down the amount of food that ends up in the bin is the next most popular planet-conscious pledge (15%).

‘Our research shows over half the nation is placing more importance on living sustainably’, Tessa says. ‘Spurred on by the likes of Greta Thunberg and Extinction Rebellion, 2019 has been the year the world truly woke up to the climate crisis.

‘With attitudes and actions towards reducing waste gaining such huge momentum, we predict 2020 will go down in the history books as the decade when sustainable living finally became mainstream.’

TESSA CLARKE
OLIO co-founder

Whether it’s wasting less water, quitting fast fashion or opting for more ethical products and services, the research shows Brits are turning to technology to live more sustainably, with almost half (46%) of people in the UK using apps, such as OLIO, to help them reduce their impact on the planet.

Tessa Clarke, who co-founded the OLIO food-sharing app with fellow Stanford Business School alumni Saasha Celestial-One, has seen first-hand how people’s attitudes to waste have changed over the last five years.