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‘Step it up’

JJ Chalmers fronts Recycle Week and the call to improve recycling rates
JJ Chalmers

TV presenter and Invictus Games medallist JJ Chalmers will front 2021’s Recycle Week (20-26 Sept) as a celebrity ambassador for the national campaign.
JJ, a keen environmentalist, is partnering with Recycle Now to inspire the nation to ‘Step It Up’ in the fight against climate change.

‘I’m thrilled to be part of this year’s campaign. I’m passionate about the environment and how we can battle climate change. I am delighted to be working with the Recycle Now team on what has become a really important week of action across the UK. I really want to encourage people to look at what they are doing and how they can Step It Up and do even more… even better.’

Invictus Games medallist and Recycle Week ambassador

What is Recycle Week?

Every year Recycle Week unites retailers, brands, waste management companies, trade associations, national and local governments and the media to focus on how recycling can play a part in limiting the pressure we put on the planet through our use of natural resources.

This year the campaign is focusing on climate change and how by doing the simple act of recycling we can all help make a huge difference to our planet.

Common recycling errors

Recycle Now is asking the nation to ‘Step It Up’ and be more effective recyclers by checking items a little closer.

The call comes after the brand’s latest Tracker Survey showed that, with nine out of 10 people recycling, we are now very much a nation of recyclers – yet 55% of households put items in the general rubbish that could be recycled.

Common errors include foil, aerosols and plastic toiletry (shampoo and conditioner bottles), plastic trays and cleaning and bleach bottles.

This, says Recycle Now, is where we need to step it up.

‘Now more than ever it’s vital we do everything we can to protect our planet and go that extra mile. Most of us recycle, but we need to do more to combat climate change. We need people to look at what they are putting in their bins and ensure they’re the right things. It all adds up. The UK’s current recycling saves 18 million tonnes of CO2 every year, which is the same as taking 12 million cars off the road.

‘We can all help fight climate change by recycling and keeping these items circulating again, and again.’

Head of citizen behaviour change, WRAP

Air-cleaning art

To drive home the message and in another first for the campaign, Recycle Now is taking to the street with three striking murals that are set to appear on prominent buildings in London, Newcastle and Belfast.

Each has been created by a local artist and represents their interpretation of the ‘Step It Up’ theme. The artworks have been created using Ambient Pro paint, which absorbs CO2 and cleans the air of other toxins.

Local councils, businesses and other organisations are joining in with a range of activities to highlight the importance of recycling.

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