Placeholder canvas
My Green Pod Logo

Sustainable start-ups

Six European companies nominated for circular economy award
Green Shoot Picture from MyGreenPod Sustainable News

Vertical greenhouses, designer tables made from solar modules and black soldier flies as a source of protein – these are just some of the finalists for the 2015 Green Alley Awards, Europe’s first start-up prize for the circular economy.

P.E.A. Award winners 2015 – sustainability champions named at green carpet event in Brighton

Throw-away societies

Out of 100 applicants, six start-ups with roots in the UK, Ireland, Israel and Germany qualified for the finals, which will be held in Berlin on 04 November 2015.

The start-up competition was launched in 2014 by Green Alley Investment GmbH and the German crowdfunding platform Seedmatch. It looks at the challenges posed by throw-away societies, resource scarcity and the recovery of raw materials.

The potential of ‘waste’

This year, the European Recycling Platform (ERP) UK and the London accelerator Bethnal Green Ventures have also joined as partners.

‘The development of new approaches to and solutions for the handling of resources and waste is a task that doesn’t stop at national borders.

‘That’s why we expanded the competition across Europe this year. With the Green Alley Award, we have created an incentive for young entrepreneurs to turn their attention towards the enormous potential of waste as a resource and to develop business models for a sustainable circular economy.

‘For us, the fact that 100 start-ups from 17 countries took up this challenge is a positive signal and evidence of the innovative thinking that Europe urgently needs.’

Jan Patrick Schulz, managing director of Green Alley Investment GmbH

The qualifiers

Of 100 start-ups from 17 countries around the world, six qualified for the finals in Berlin. The business models of the Green Alley Award finalists show just how multifaceted the issue of waste is and how diversely it can be approached.


They may be invisible, but they’re behind almost all our walls and ceilings: plasterboards. More than 500,000 tons accumulate as waste every year – as either superfluous cuttings when new buildings are erected or scrap when old ones are demolished.

This waste must be disposed of separately from other building materials because it emits toxins like sulfate. The British start-up Adaptavate offers an eco-friendly, breathable alternative. 75% of its fully compostable product, Breathaboard, is made from agricultural waste.


To optimise the collection and recycling of electronic waste, consumers in Germany can now return their used electrical and electronic devices directly at major retailers.

Once a huge logistical challenge for both parties, this process has become a convenient and playful service thanks to the smart trash bin developed by German start-up Binee.

A camera installed in the bin automatically recognises the deposited device, while a paired app provides the user with important information about his or her electric waste – and, naturally, rewards bonus points for deposits.


To satisfy the human hunger for fish and meat, 70% of agricultural land is used for growing feed – at significant cost to the climate and environment.

The solution? Hermetia illucens, the black soldier fly that British start-up Entocycle wants to breed systematically.

Though not so appetising for humans, the protein suppliers are a hot topic in agriculture because they’re able to solve two problems at the same time.

When the larvae feed on organic waste, they significantly reduce the volume of that waste and at the same time become an animal feed rich in protein and nutrients.


Foodstuffs don’t just spoil in our refrigerators; transport and bad storage can lead to waste before fruit and vegetables even land on our plates.

Fresh, locally produced fruit and veggies can curb food waste and help avoid the polluting effects of transport over thousands of kilometers.

Infarm, a Berlin start-up with Israeli roots, wants to bring the cultivation of fruit and vegetables back to where people actually live: these days, in cities. Its vertical greenhouses can be used in supermarkets, restaurants and office buildings.

Solstrøm Furniture

The solar industry is growing, and with it, a new recycling challenge; photovoltaic systems have a lifespan of around 20 years, after which they must be replaced. Europe will thus soon be facing the first wave of PV disposal.

Thanks to German start-up Solstrøm, the lifespan of some PV modules can now be extended. Through upcycling, the modules become chic designer office tables with a little something extra: they can supply laptops and mobile phones directly with solar power.


Almost everyone has an LCD television at home – but who’s ever considered what happens to that television when it dies?

The device contains toxic substances like mercury and liquid crystals, which must be specially disposed of, making recycling difficult.

Irish start-up Votechnik has developed a patented solution for safely removing the toxic elements in an automated process, thereby considerably facilitating the work of which will be a great help to electronic waste recyclers.

The final

In live pitches, the six finalists will each have three minutes to convince an international jury of experts from the start-up and recycling industries of their ideas, then stand up to questions about their business models.

The winner of the Green Alley Award will receive a package of cash and non-cash benefits valued at up to €20,000 as well as a chance of financing through investment or crowdfunding.

Click here for more information about the Green Alley Award.

Here's more related content

Sorry we don't have any suggested related content at the moment. Please check back later.

Join The Conversation

Leave a Reply

Here's More Ethical Business News & Features

  • All
  • B Corp
  • COP28
  • Fairtrade
  • Hero
  • IT
  • P.E.A. Awards
  • SDGs
  • USA
  • activism
  • activists
  • awards
  • banking
  • banks
  • biodiversity
  • business
  • carbon
  • carbon footprint
  • charity
  • climate
  • climate action
  • climate emergency
  • climate justice
  • community
  • computing
  • consciousness
  • data
  • deforestation
  • e-waste
  • economy
  • emissions
  • ethical business
  • farmers
  • farming
  • food
  • forests
  • fossil fuels
  • gas
  • human rights
  • indigenous
  • inequality
  • jobs
  • just transition
  • kids
  • law
  • leadership
  • legal
  • money
  • net zero
  • oil
  • packaging
  • plastic
  • plastic pollution
  • plastics
  • policy
  • politics
  • pollution
  • recycled
  • recycling
  • schools
  • sustainability
  • sustainable business
  • tech
  • waste
  • wealth
  • women
  • work