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Turn Your Nose Up!

Celebs join campaign to end dangerous and inhumane pig ‘factories’

Dominic West, Rupert Everett, Jon Snow, Jeremy Irons and Vivienne Westwood are just some of the high-profile names that appear in a new two-minute campaign video which exposes the barbaric truth of pig factories – and moves many of the celebrities to tears.

The video captures their reactions to the horrific footage of pigs suffering in intensive rearing units, which have come to be dubbed ‘factories’.

Celebrities respond

Horrendous conditions

The UK imports 54% of its pork and 70% of these imports are raised in welfare standards that are illegal in the UK.

UK farmers without a high welfare label are losing up to £10 on every pig because they have to compete with cheap imports from factory farms abroad.

The ‘Turn Your Nose Up’ campaign has been created in light of new information that pig factories threaten our health.

These factories are cramming pigs into such horrendous conditions that they need to be routinely dosed with antibiotics just to keep them alive.

This is leading to ‘superbugs’ – human diseases that are difficult to treat because they have become resistant to antibiotics.


To help raise awareness of the campaign, the video asks the public to show their support by turning their nose up and posting a selfie on social media with the hashtag #TurnYourNoseUp.

The campaign has already garnered the support of 65 high-profile figures from the world of music, acting, food and design. They include Sting, Zac Goldsmith, Jamie Oliver, Hugh Fearnley-Whittingstall, Stella and Paul McCartney, Hugh Grant and Lily Allen.

Moby, Stephen Fry, Jo Wood, Joanna Lumley, Roger Moore, Jools Holland and Lucy Watson will be posting selfies turning their noses up online on the 12 May launch day.

Fashion photographer Clive Arrowsmith has also produced a series of powerful portrait photographs, while renowned fashion designer and campaigner Dame Vivienne Westwood has designed a limited edition T-Shirt that debuted on the runway at Milan Fashion Week.

The T-shirt costs £30 with 75% of the sale price going to Farms Not Factories’ work. The T-shirts can be bought here.

‘Our message is simple, we want to help bring an end to this dangerous, inhumane system and encourage the public to only buy pork from high welfare farms. Vote for real farming over factory farming by buying pork with the labels RSPCA Assured, Outdoor Bred, Free Range or best of all, Organic.’

Tracy Worcester
Founder of Farms Not Factories

The campaign is supported by NGO partners Compassion in World Farming, The Soil Association, Friends of the Earth, Antibiotic Action and Alliance to Save Our Antibiotics.

Click here to find out more about the Farms Not Factories campaign.

‘You can stop this cruelty to animals by shopping carefully. Pigs could at least be on a normal farm or a place where people have some respect for life! How do they dehumanise themselves to be able to do it? I don’t know where these cruel people are and the sludge, and the shit, and the flies. If you’ve got to kill an animal you could kill it, but you don’t have to make it just suffer like that. It’s terrible.’

Fashion designer

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