Main image: Chris Packham, Veganuary ambassador. Credit Chris Shoebridge
After COP26’s failure to address animal agriculture’s contribution to the climate crisis, Veganuary – the global pledge to try vegan for 31 days – is urging people to take climate action into their own hands and try vegan this January.
Celebs back Veganuary
International backers of Veganuary also continue to grow with Joanna Lumley, Benjamin Zephaniah, New York Mayor Eric Adams, world-renowned chef Matthew Kenney who recently opened Adesse in Selfridges and Dragons’ Den’s Deborah Meaden joining the campaign this year.
‘Veganuary’s mission is to make the world a kinder, safer, happier place for all, which makes their January campaign utterly irresistible. I’m in awe of every single person taking part for the climate, our rivers and oceans, forests and wild places, animals and people. You’re all angels.’
Actor, activist and national treasure
Venus Williams, Jane Goodall, Sadie Frost, Bella Ramsey and Bryan Adams have donated their favourite vegan recipes to Veganuary’s 2022 cookbook which all participants receive.
Chris Packham, who did Veganuary in 2019, is encouraging everyone who cares about climate change to take part this January.
Easy vegan tips and advice
A new study conducted by YouGov shows one-third (34%) of UK adults are either interested in trying or plan to try a vegan or plant-based diet.
8% of UK adults are already on a vegan or plant-based diet.
The survey also revealed that 35% of Brits say their perceptions of a plant-based or vegan diet have changed for the better in the past two years and 36% think eating a vegan or plant-based diet is an admirable thing to do.
‘Climate change is at the forefront of everyone’s mind and one key solution is at everyone’s fingertips – their fork.
‘Although changing our diets is crucial to cutting greenhouse gas emissions, it can seem daunting. Signing up to Veganuary makes it much easier as our free pledge is full of helpful tips and advice, including a seven-day low carbon meal plan highlighting simple swaps that slash the carbon footprint of classic British dishes.’
Veganuary’s Head of Communications
A global phenomenon
More than 582,000 people from 209 countries and territories officially took part in Veganuary last year and this year is set to be even bigger.
The campaign has expanded into India for 2022, and also has hubs in the UK, US, Germany, Argentina, Chile and Brazil, making Veganuary a global phenomenon.