Hot on the heels of being named Britain’s Greenest Family at 2021’s P.E.A (People. Environment. Achievement.) Awards, celebrated environmental activist Satish Kumar and family are inspiring families across Britain to play their part in mitigating climate change and ‘Shop4good’ this Christmas.
Satish Kumar and his wife June Mitchell live and breathe a green life, which has been passed on to their children, Mukti and Maya Kumar Mitchell, who are now low-carbon lifestyle pioneers.
Mukti and Maya run not-for profit Carbon Savvy, which helps councils, businesses and individuals to save CO2. They spearheaded a Shop4good campaign in the South West during the first three weeks of November, and its success has led to a nationwide rollout.
The campaign shares advice for shopping in a way that’s both good for individual wellbeing and has minimal impact on the environment.
Satish Kumar is author of Soil, Soul, Society and has been the driving force behind the UK’s longest-standing green magazine, Resurgence (now Resurgence & Ecologist) for nearly 50 years.
‘While governments have set targets at COP26, it’s up to all of us – businesses, organisations, individuals and families – to play our part by reducing our own carbon footprints. Shopping is a significant part of our carbon footprints so shopping sustainably is a great way we can all play our part in helping to turn the targets into reality. As well as buying low-carbon products we need to ensure our money goes to supporting sustainable businesses who produce things in a way that is good for the environment. Buying choices make a difference and every penny is a vote. We can build the world we want for ourselves and our families through the way we spend.
‘A recent study from The Economist Intelligence Unit proposes that consumer buying choices are doing as much to help the climate as governments. So with Black Friday and the festive season around the corner, we want to support families across Britain to shop in a way that is good for the climate whilst also fulfilling their own desires.’
Britain’s Greenest Family
A former Jain monk, Satish, now 84, famously walked around the world for peace in 1962-1963. He has authored 10 books, presented various documentaries – including BBC TV’s Earth Pilgrim – and been the guiding spirit behind a number of internationally respected ecological and educational ventures, including Devon’s Schumacher College.
Satish’s wife June, a keen gardener and environmentalist, was co-editor of Resurgence for 30 years.
An acclaimed low-carbon living pioneer and creator of a globally acclaimed carbon footprint calculator, Mukti built and sailed a zero-carbon micro-yacht around Britain in 2007. His talks on how to reduce your carbon footprint reached a media audience of 10 million.
Mukti is co-founder of Mitchell & Dickinson, an insulation company helping owners of period and listed properties to save carbon.
Formerly a professional tango dancer turned teacher, Maya has edited a number of environmental books and is a dedicated eco parent. Her daughter, 11-year-old Samay Ball, refuses to fly and attends quarterly meetings with her local council to help keep their carbon reductions on track.