The supermarket, which stocks Fairtrade roses in all of its 645 UK stores, saw sales increase from 1.4m to 1.9m bunches between April 2015 and April 16.
The growth comes as Aldi approaches its second anniversary of launching the roses, which were first sold in June 2014.
‘Fairtrade is important to Aldi and our customers, who increasingly tell us they value ethically sourced products at affordable prices. The Fairtrade principles also fit with our business ethos of developing long-term, mutually beneficial partnerships with our suppliers.
‘We recognise the positive impact that sourcing Fairtrade products has on suppliers in less developed countries. We will continue to work closely with the Fairtrade Foundation to explore how we can offer these farmers and growers more support.’
Joint Managing Director of Corporate Buying at Aldi
On average, Aldi sells 33,000 bunches of Fairtrade roses each week, with sales rising to over 60,000 for key occasions such as Valentine’s Day and Mother’s Day.