Skip to content
Main image credit: WWF-Brasil
Halting deforestation is a key concern for the UK public – and 67% believe the government should be doing more to tackle destruction in the Amazon, according to a UK-wide survey conducted by WWF.
81% of respondents said there should be greater transparency of the origin of the products we import into the UK and almost three-quarters (73%) said the UK should stop trading with countries that fail to protect the natural environment.
WWF’s survey also shows shoppers are willing to change what they buy to make a difference, with 74% saying they are more likely to buy products which aren’t destroying the Amazon.
More than half (57%) say they would change their supermarket if a competitor could prove it was doing more to fight deforestation.
This news comes as more than 20,000 fires were detected in the Amazon in August this year – following an increase in deforestation alerts of 33% since last year.
‘Our precious Amazon rainforest is on fire right now due to rampant deforestation and the UK public are telling us they want urgent action.
‘We need tough new laws to cut deforestation out of supply chains – a world-leading Environment Bill would stop the UK importing habitat destruction so shoppers can be confident in the products they buy.’
MIKE BARRETT
Executive director of science and conservation at WWF
Deforestation and fires have a devastating impact on people and species that call the Amazon home.
It shelters 10% of all the wildlife species we know about, as well as 3 million indigenous people from 350 indigenous groups.
Evidence strongly suggests that we are heading towards a tipping point in large parts of the Amazon, which could happen even more quickly with increasing temperatures and continued deforesting.
Some Amazon experts believe this tipping point could be reached with as little as 5% further loss of forest.
Online retailers and British supermarkets urged to stop buying from companies destroying the Amazon.
Green MEPs press UK supermarkets to give customers information on products from deforested Amazon.
New WWF and RSPB study reveals UK consumption is fuelling Amazon fires.
Food industry urged to act as Amazon deforestation rises by 59% in one month and hits five-year annual record.
Subscribe to our newsletter
Weekly ethical news, offers, comps and a free digital mag (quarterly) – what’s not to love?
