The test came on a full moon night in May 2004: a neighbour knocked on the door at 3am to alert the Spiezias that the lab in their converted Cornish barn was on fire. ‘The flames were so high that we couldn’t go too close, but it was already too late. Mariano, the children and I stood there watching all this hard work disappearing in the smoke; nothing could be done by the lovely fireman, Trevor, or his team – even though they were there within
Maria Chiara, who was 16 at the time, reminded Loredana that there must be something positive to be taken away from the ashes. ‘The flames were the only bright things I could see in that moment’, Loredana confesses, ‘but I couldn’t disappoint her. I had to think of an immediate answer and realised that we were all alive: no one was hurt, and that was bright enough. Besides, deep inside I truly knew that something good would eventually
Some very special support…
After only nine weeks the team was back in production, thanks to the support of hundreds of customers who were waiting for the new ‘crop’. In one day the Spiezias received 600 emails from customers who were encouraging them to keep going; many even offered to pay for orders in advance to help with finances. ‘How amazing is this?’, Loredana gushes, ‘We even received a letter from the Royals!’
The incredible support kept the Spiezias going through difficult times, but by 2005 they had had enough. ‘It’s impossible to give a reason’, Loredana told PQ, ‘but let’s just say that we were not having fun any longer. We felt we wanted to dedicate our time to more research, so we left the company.’
Nevertheless, within just two years the Spiezias were back in business. They met up with Dr Alma Rodriguez, who had been Mariano’s professor at university and was founder of the Independent University of Homeopathic Medicine in Naples (LUIMO). ‘Dr Alma and her three children have always been at the cutting edge of wellbeing and complementary health, and they’ve researched the best-ever products to distribute through their company, CeMon’, Loredana explains. ‘It was immediately clear that we were going to end up working together!’
And so Inlight organic skincare was born. ‘Only those who invent a brand can evolve it’, Loredana told PQ, ‘and Inlight organic skincare – our current range of luxury skin products – is the perfect expression of our desire to promote natural, authentic and luxury beauty with health at its heart. Dr Spiezia has been addressed as the ‘artisan’ of luxe beauty, but I like to tweak the word to ‘heartisan’!’
Every single ingredient in Inlight organic skincare is, of course, 100% organic – and the products are still produced around the table. ‘This has evolved from our country kitchen table to a stainless steel one, but the heart and accuracy is still the same – if not bigger!’ Loredana said.
Working with energy
Mariano has created a biolipophilic matrix – a specific mix of organic and cold pressed vegetable oils selected for their fine biochemical affinity, on a lipid level, with the skin. These oils are ‘empowered’ using bespoke techniques to give them ‘a unique energy imprinting and a positive conditioning’ – to use his words – as well as helping to keep the active ingredients effective for longer. The mix, which forms part of each Inlight skin product, has been developed to give the skin the essential natural elements it needs to be nourished and regenerated.
It’s not surprising that Dr Spiezia has been profiled as one of the top 25 personalities in the cosmetic industry by the Who’s Who in Natural Beauty awards – but this is a relationship of equals. ‘There is that ‘feminine’ characteristic that says it all, called ‘care’. Care for ourselves, care for what we do, care for the people who are around and the world we live in’, Loredana told PQ. ‘Many customers now say that they couldn’t live without Inlight skincare products; as well as the wonderful active ingredients, I truly believe that all our products still carry our genuine love for life, our care and all our friends’ enthusiasm – just as they did in the old days when we first started this never-ending adventure.’
For more information on the organic luxury skincare products Mariano Spiezia develops for Inlight, visit inlight-online.com