Weleda has bagged a prestigious Lalique trophy at the 2017 CEW Beauty Awards, which are considered the Oscars of the beauty industry.
The natural beauty brand scooped the CEW Eco Beauty Award for its Weleda Jardin de Vie (Garden of Life) collection, which includes natural fragrances ‘Agrume’, ‘Onagre’, ‘Rose’ and ‘Grenade’.
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Recognising ‘significant progress’
CEW (Cosmetic Executive Women) is a powerful networking organisation comprising over 700 members ranging from magazine editors and bloggers to make-up artists, beauty brand executives and other beauty entrepreneurs.
342 beauty products were entered into 29 award categories, then voted for by 731 members who all work within the British beauty industry.
‘This Award seeks to recognise new products that have made significant progress in sustainability. The winners set a shining example to the rest of the beauty industry, encouraging us all forward on the journey of sustainability, to think and act in a more responsible way.’
Sustainability manager at Givaudan
The objective of the CEW Eco Award is to encourage steps towards greater sustainability within the beauty industry. This particular award was independently judged by a team of eco experts and sponsored by global fragrance experts Givaudan.
The panel included Juliet Fairclough, sustainability manager at Givaudan; Jo Fairley, journalist and co-author of The Green Beauty Bible; Miriam Maes, CEO of Foresee; Amarjit Sahota, president of Ecovia Intelligence and Peter Price Thomas, director of Sustenance Ltd.
‘Simply lovely scents’
The CEW Award winners were featured in a special 8-page feature in the Mail on Sunday’s YOU Magazine on 30 April, where Jo Fairley elaborated, ‘The all-natural Jardin de Vie spritz collection from Weleda, a renowned name in biodynamic beauty that has been environmentally conscious since its inception in 1921, impressed the eco-expert judges with its sustainably sourced ingredients, green production methods, minimal packaging, and simply lovely scents.’
‘We are absolutely thrilled. Sustainability is at the heart of the Weleda business. It shapes not just New Product Development but each and every day-to-day decision within the business. It demands real commitment, and patience, as it takes time to develop organic farming partnerships, to raise crops, or to design more sustainable packaging. These efforts often go unrecognised, so we are really grateful to the CEW and Givaudan for the opportunity to shine in this award. Thank you.’
Weleda’s communications director