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Janey loves spring 2024

Natural beauty expert Janey Lee Grace spotlights the female entrepreneurs shaping sustainable beauty
Janey Lee Grace

This article first appeared in our International Women’s Day issue of My Green Pod Magazine, published 08 March 2024. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox

This International Women’s Day, let’s shine a spotlight on the remarkable women driving change in the world of sustainable beauty.

From crafting organic skincare to pioneering eco-friendly packaging, there are female entrepreneurs who are not only revolutionising the industry but also championing environmental stewardship and social responsibility.

Organic hair care

One amazing woman is Tabitha James Kraan, the visionary founder of her eponymous brand.

With a commitment to organic ingredients and mindful production practices, Tabitha offers a range of luxurious hair care products that not only enhance beauty but also respect the planet.

The ethos is succinctly captured in Tabitha’s own words: ‘Beauty should be about health and wellbeing, for us and the planet.’

I can’t exist without the gorgeous 4 in 1 Conditioner, and the Volumising Dry Shampoo is a gamechanger!

Natural skincare

Charlotte Vohtz founded Green People in 1997 after her young daughter, Alexandra, started battling multiple skin allergies and eczema.

Charlotte realised there was nothing on the market that met her needs. Green People has led the way on organic and natural skincare ever since, and has a fantastic range.

Weleda is one of my favourite brands, and the MD of Weleda UK is the incredibly influential Jayn Sterland. She is the current No. 1 in 2023’s ‘Who’s Who in Natural Beauty’ – and this is her seventh time in the top spot!

Holistic wellness

Nutritionist and author Trish Tucker-May takes a unique approach to beauty from the inside out. Her holistic perspective highlights the importance of nourishing the body to achieve radiant health and support a natural menopause.

If you want a plant-based escape from it all, Wellness and Wilderness is a bespoke off-grid retreat in Spain run by Fay Victoria Durrant. It stands out for its dedication to sustainability.

Sustainability drives success

These pioneers represent just a few of the inspiring women leading the charge in the UK’s eco -conscious beauty landscape.

Over recent years, the market has witnessed a notable shift towards sustainability and ethical practices.

Consumers are increasingly seeking transparency, cruelty-free formulations and eco-friendly packaging.

Female entrepreneurs have risen to the occasion, offering innovative solutions that prioritise both beauty and the planet.

From small-scale startups to established brands, women are driving meaningful change in the beauty industry, proving that sustainability and success go hand in hand.

As we celebrate International Women’s Day, let’s continue to support and celebrate these pioneering women who are shaping a more sustainable and inclusive future for us all – and our planet.

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