BY KATIE - MYGREENPOD, 23 Nov '17

Po-Zu’s new crowdfunding campaign will fund a new ethical footwear line

Po-Zu, the award-winning ethical footwear brand, has launched an equity crowdfunding campaign on Crowdcube to raise a minimum of £350,000. People can invest as little as £10 to become a shareholder in London-based Po-Zu.

Currently ranked as the UK’s Number 1 Ethical Shoe Brand by The Ethical Company Organisation, Po-Zu’s mission is to provide feet with a unique respite and halt the damage modern footwear manufacturing causes to people and planet.

Ethical growth

The company has recently developed a co-branded range of footwear under license with a major film franchise. It has created highly authentic, screen-accurate footwear – made from sustainable materials and handcrafted in Portugal – based on shoes worn by the main characters in the films.

In January 2017 the formidable Safia Minney MBE, founder of People Tree, was appointed managing director of Po-Zu, and her extensive experience is helping to develop the company and ethical supply chains.

The money raised through the crowdfunding campaign will help fund Po-Zu’s further international expansion as it sets up a US distribution channel and an ethical footwear line made in Sri Lanka, using Fair Trade rubber and organic cotton.

‘We’re excited to be offering this opportunity for people to become shareholders in Po-Zu and be part of our exciting and fast-growing business. Alongside our current collaborations, we are developing major initiatives which can provide scalable growth whilst keeping our company values intact. We are on a mission to maximise the proportion of ethically made shoes in the world, so we hope people will join us in making shoemaking fairer with respect to the farmers, factory workers and the environment.’

SVEN SEGAL
Founder and CEO of Po-Zu

Rewards for investment

As well as receiving shares in the company, Po-Zu is offering the following rewards to investors.

£250 – Join the Shoe Revolution
Receive one of the first pairs of Po-Zu’s new fair and ethical sneaker line, made with Fair Trade rubber and organic cotton, plus a £25 gift voucher for the range.

£1,000 – Experience True Sole Pleasure
Choose a pair of whichever design you like best from the Po-Zu website in addition to a pair of Po-Zu from the new Sri-Lanka line, plus 2x £25 gift vouchers.

£25,000 – 5 Years of Luxury
Choose a pair from the new Sri-Lanka line plus a pair of any shoes each year for five years, and 10x £25 gift vouchers.

£50,000
In addition to above, join a grassroots education trip for one to meet Po-Zu’s producers in Sri Lanka at the beginning of 2019.