Seedball was founded by two conservation scientists with a passion for plants and wildlife in the final months of their PhD studies at Aberdeen University.
After struggling to grow wildflowers from seed, they wanted to simplify the process, boost biodiversity and help preserve vulnerable plants, insects and animals.
The company is committed to raising awareness of the harm caused to butterflies and other vulnerable species by peat harvesting, and is encouraging gardeners to switch to peat-free alternatives and protect their habitats for the future.
‘We very much welcome the government ban on peat-based composts from 2024, which is essential to slow the destruction of vital peat-bogs, however we strongly urge everyone to choose peat-free alternatives in the meantime.
‘It’s simple to switch to a peat-free alternative or even make your own compost using garden clippings and kitchen scraps. Whatever we do we must make a change for good and urge our friends and family to do the same.’
DR EMILY LAMBERT
Conservation scientist and co-founder of Seedball
Plant flowers for butterflies
The experts at Seedball have developed a range of unique, peat-free balls containing wildflower seeds that transform outdoor spaces – from meadows to plant pots – into seas of beautiful flowers that not only look good but do good, too.
There is a selection of mixes to choose from; each benefits a particular species or creature including bees, beetles, birds, bats and butterflies.
The butterfly mix is specially developed to attract butterflies to gardens, balconies and window boxes and uses only flowers recommended by Butterfly Conservation.
Each seed ball contains approximately 30 seeds from a mix of purple loosestrife, forget-me-not, musk mallow, red campion and yarrow, plus a sprinkling of pollinator-friendly annuals chamomile, cornflower, corn marigold, and night-flowering catchfly.
Seedball is passionate about making the journey of curating vibrant flourishes of nature easier for everyone, whilst giving a home to the depleting wildlife and pollinators.