Kicking off today on World Oceans Day, the UnFlushable campaign is calling for everyone who cares about our seas to ditch disposable tampons and pads and switch to reusable menstrual products.
The campaign is spearheaded by My Green Pod Hero Wuka, creator of the UK’s first eco-friendly period pants reusable period underwear, in partnership with plastic pollution experts and campaigners Plastic Oceans UK.
Venus Libido, feminist artist and campaigner, created a poster for the campaign that members of the public can print and post on toilet doors across the country to reduce the number of disposable menstrual products flushed every day.
Ruby Raut, environmental scientist and founder of Wuka, was inspired to launch the campaign after finding out that 4.6 million tampons, pads and liners are flushed down the toilet every day in the UK. Ruby intends to run the campaign until the oceans are free from period waste.
‘The big brands know that women come back to them time after time as they need reliable, absorbent products to use on a monthly basis. There has been no innovation in menstrual product design over the last 50 years and, as a result, women have been buying disposable tampons and pads and unknowingly dumping tonnes of single-use plastic pollution in the oceans every month.
‘At Wuka we believe that comfort and absorbency can go hand in hand with ethical business methods and we never put profit before the environment. That’s why we have teamed up with Plastic Oceans UK – Britain’s leading voice on plastic pollution – on our UnFlushable campaign. We want everyone who cares about reducing plastic in our oceans to join our FlushMob so we can encourage more people to switch to plastic-free reusables.’
CEO of Wuka
Plastic Rivers, a report from Plastic Oceans UK, notes that 4,600 tonnes of plastic could be prevented from entering the environment each year if we stopped flushing plastic tampons and pads and changed to reusable menstrual products such as period pants, menstrual cups and organic reusable pads.
The UnFlushable campaign encourages people to stop flushing menstrual products and switch to reusable brands such as Wuka period underwear.
Customers will receive a special FlushMob poster and are being asked to join in with the campaign and put the poster up on toilet doors across the UK to raise awareness of the hazards of flushing disposables tampons and pads.
‘We strongly support the UnFlushable campaign as our Plastic Rivers study showed that sanitary items are the seventh most common rubbish found in the UK’s water supply, and it is time for everyone to be part of the solution; both consumers and manufacturers.
‘The study recommends that menstrual products should provide information on its plastic content to inform consumer choice. There should also be clear messaging on the damage caused by flushing products. We are very proud to partner with Wuka on this important campaign. Together we hope we can end the devastating effects of plastic on our oceans.’
Plastic Oceans UK
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