Keep it simple

This article first appeared in our autumn ’18 issue of MyGreenPod Magazine, The Consumer Revolution, distributed with the Guardian on 16 Nov 2018. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox

Natural beauty is here to stay – and transparent is the new green. We want to know exactly how our beauty and skincare products are made and more about the principles they’re based on. But a good, honest, natural and organic product is expensive to make, especially when it’s created by a small company that doesn’t have the bargaining power of a large cosmetics brand.

‘It is challenging to make our products affordable to customers’, admits Agnes Donazy, founder and MD of Pure & Light Organic Skincare. ‘Very good quality essential oils and raw herbal products are expensive – not everyone knows that there’s a huge difference between a therapeutic grade and a cosmetic grade organic essential oil. The difference isn’t just in price, but also in efficacy.’

The goal to create effective and affordable natural products led Agnes to develop a skincare range that combines natural ingredients in a special way. ‘Our customers don’t have to worry about which product to take for their next trip, or which skin type they have’, she explains. ‘Our products intelligently know what to do, relying on Nature’s ability to find equilibrium.’

As a result, the Pure & Light Organic Skincare range is unconventionally simple – and most of the products are designed so they can be used and shared by all family members.

‘We source our ingredients from ethical, cruelty-free and reliable companies that fulfil all legal requirements and have organic certifications. No compromise on that’, Agnes says. ‘We have been conditioned to make things complicated but when we look at Nature, it all balances and rejuvenates itself though rhythm and simplicity.’

If you would like to stock Pure & Light Organic Skincare, please email shop@pureandlightorganic.eu