Matchbox goes green

Matchbox presents carbon-neutral Tesla Roadster die-cast vehicle made from 99% recycled materials as the brand's blueprint for the future

Katie Hill - Editor-in-Chief, My Green Pod

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Published: 24 April 2021

This Article was Written by: Katie Hill - My Green Pod

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Mattel, Inc. has announced all Matchbox die-cast cars, playsets and packaging will be with 100% recycled, recyclable or bio-based plastic.

Featuring electric vehicles and environments that model the real world, the toys are designed to engage kids in a greener future of driving.

The commitment supports Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across both its products and packaging by 2030.

The Matchbox Tesla Roadster

The brand has unveiled the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified Carbon Neutral.

Built from 62.1% recycled zinc, 1% stainless steel and 36.9% recycled plastic, the Matchbox Tesla Roadster will be available in 2022.

‘Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play.

‘Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.’

ROBERTO STANICHI
Global head of vehicles at Mattel

EVs and chargers

Fans will see the brand’s commitment realised through products with zero-plastic packaging, using Forest Stewardship Council® (FSC)-certified content in the paper and wood fibre, on shelves now.

The first die-cast to have zero-plastic packaging includes the popular Matchbox Power Grabs® assortment, featuring a variety of licensed and original 1:64 scale Matchbox die-cast vehicles.
 
An EV-themed five-pack is available this spring with a paper foam inner tray. The Electric Vehicle & Hybrid 5 car assortment includes the Nissan Leaf, Toyota Prius and BMWs i3 and i8 die-casts.
 
Electric vehicle charging stations will feature in two Action Drivers playsets this year to encourage environmental consciousness with a new generation – the Matchbox Fuel Station Playset in spring and the Matchbox Park & Play Garage Playset this autumn.
 

Recycling and waste recovery

In addition to introducing zero-plastic packaging, the brand is promoting proper recycling and waste recovery.

Designed for recyclability with recyclable parts, electronics in playsets are consolidated into a single, easily removable module to help make the local e-waste recycling process easier.

How 2 Recycle labelling guides consumers on the proper disposal of packaging materials.

The brand is also exploring ways to reduce energy use, carbon emissions and waste in operations, while delivering the same standards across Matchbox products.

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