This article first appeared in our Ethical Shopping issue of My Green Pod Magazine, distributed with The Guardian on 30 October 2020. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
Britain’s largest organic brand, Yeo Valley, has returned ‘organic’ to centre stage on its full range of dairy products.
The move is part of a new campaign, ‘Put Nature First’, that showcases the family farm’s commitment to nature.
Covid-19 has demonstrated that we must live our lives differently; at the same time, YouGov research reveals 2020 is the year to make better decisions for the environment.
According to the study, protecting the environment is more important to people across the UK than it was before March 2020; 41% now feel the urgency to make changes.
The worsening global climate crisis is the main reason (64%) behind pledges to do more for the environment in 2020, followed by a a better understanding of the global climate crisis, which has inspired 47% to act. 41% say it’s easier to implement small, everyday changes now than it was before March 2020.
‘Now we want to encourage everyone to put nature first in their own small way, whether that’s buying British organic dairy more often, encouraging wildlife into their garden or switching to a green energy supplier. It’s the little things that everyone can do to make a difference.’
Owner of Yeo Valley Organic
Yeo Valley Organic is on a mission to inspire the world to live more sustainably, and is urging people everywhere to act for nature.
‘It’s time to put nature first’, said Tim Mead, owner of Yeo Valley Organic. ‘From nurturing our soil with the utmost care to reducing food miles and carbon emissions, we’ve been putting nature first for more than 25 years.’
‘Now, we want to inspire others to join the cause and spread the word’, Tim continued. ‘Eating organic food is one of the easiest ways to get involved, yet 77% do not fully understand the role organic farming can play in helping to slow down climate change. That’s where we can do more in better communicating the benefits of organic and how it is one crucial factor in addressing the climate challenge.’
The word ‘organic’ has been reintroduced to the iconic heart on the Yeo Valley logo, and there is a new strong focus on sustainable packaging solutions.
Yeo Valley Organic yoghurt pots are moving to 100% recycled and recyclable packaging (where possible), and milk is moving to lighter bottles made from 50% rPET.
A new interactive QR code on all packaging will feature a powerful short film that talks about how we can ‘Put Nature First,’ plus additional information around ongoing nature-led initiatives.