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League Two outfit Tranmere Rovers has asked supporters to try vegan meal choices throughout January in a bid to save the planet.
In line with the club’s current work to make Tranmere Rovers more environmentally friendly and to reduce its carbon footprint, the club has joined forces with vegan charity Viva!
The goal is to raise awareness of the environmental benefits of a vegan-based diet throughout January.
Throughout January, the club will share content on its social media channels to educate fans on the benefits of a plant-based diet, and encourage them to take part in the Veganuary campaign.
The partnership will also see Tranmere’s players and staff given access to Viva!’s Sports Resources. Football fans are being given access to Kicking Off Veganism Properly.
Both include a complete guide for fans and players to go vegan, with meal plans and hints and tips for football fans wishing to make plant-based choices for the first time.
Avoiding meat and dairy can have a positive impact on both human health and the planet and fans should give Veganuary a go, campaigners at Viva! said.
As the world looks to tackle the climate crisis, choosing a plant-based diet can play a vital role in limiting global warming to 1.5 degrees.
‘Going vegan is a six pointer for the planet and we’re delighted to team up with Tranmere to bring it to their supporters.
‘Tackling meat and dairy is one of the best things you can do to fight climate change and improve your general health, and we look forward to empowering fans to do so.
‘With the positives there for all to see, we urge the fans to get up off the bench and score for the planet – try vegan!’
JULIET GELLATLEY
Viva! founder
If the world went vegan by 2050, it could save 8 million lives, reduce food-related greenhouse gas emissions by two-thirds and lead to healthcare-related savings and avoided climate damages of $1.5 trillion.
As an added bonus, health benefits of a vegan diet can include weight loss, lower blood sugar levels and improved kidney function, as well as protection against some cancers and lowering the risk of heart disease.
The UK’s vegan fanbase is seeing rapid growth, with vegans predicted to make up around a quarter of the population by 2025.
Veganuary 2020 saw a sharp increase in supporters, with 400,000 pledging to ditch meat and dairy, up from 3,300 when it first began in 2014.
Tranmere is one of the first clubs to promote a plant-based diet, and campaigners at Viva! believe supporters can play a vital role in safeguarding the future of the planet by trying veganism throughout January
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