TV presenter James May is set to go vegan for 24 hours today.
The star of The Grand Tour and former Top Gear presenter is backing charity Viva!’s #GoVegan24 social media campaign for World Vegan Day.
‘You may be surprised’
The campaign is calling for people to post a short video explaining why they are going vegan; the aim is to highlight the environmental impact of livestock farming.
Optimistic about his ability to avoid meat for 24 hours, May is now challenging others to do the same.
In a video recorded for the platform Food Tribe, May said: ‘I’m doing World Vegan Day and I’m not eating any meat produce for a whole day.’ He added: ‘If you’re into that sort of thing give it a go. You may be surprised.’
Vegan hot dogs
The video sees May make vegan hot dogs and give them to his electricians; they didn’t realise they were meat-free after tasting them.
May said: ’We did that as part of World Vegan Day as an experiment. Things like vegan sausages, vegan bacon, vegan black pudding – I didn’t know you can get that but you can. They’re all there to help people make the transition from eating meat to not eating meat if that’s what you want to do.’
Celebs go vegan
The broadcaster joins a host of other celebrities backing the campaign, including television presenter Fearne Cotton, singer-songwriter Gabrielle Aplin and fitness bloggers Zanna Van Dijk and Stefanie Moir.
Fearne Cotton said: ‘For many people who find giving up animal-based products difficult, #GoVegan24 gives them the perfect way of exploring the benefits of veganism.’
Campaigners say going vegan is the single best thing you can do to reduce your impact on the environment, with livestock producing one fifth of all greenhouse gases.
‘The planet and our wildlife is under huge threat from livestock farming and fishing. The natural world is disappearing in front of us.
‘Going vegan can stop this.
‘We’re calling on people who might feel going vegan is a step too far to try it for just 24 hours. #GoVegan24 is the perfect way to explore a vegan diet. I’m sure those that do will be pleasantly surprised!’
Viva! founder and director
The global meat and dairy trade is one of the foremost drivers in habitat destruction across the globe, with some of our most precious natural habitats being bulldozed to make way for beef cattle.
Founded in 1994 and based in Bristol, Viva! campaigns for a vegan world ‘because taking life unnecessarily is obscene, damaging and plain wrong.’