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BOOM Awards 2021

Best Of Organic Market winners announced by the Soil Association
Katie Hill - Editor-in-Chief, My Green Pod
Boom Awards 2021

Main image: Maddocks Farm Organics’ floral salad

Maddocks Farm Organics’ floral salad was named Winner of Winners at the BOOM Awards 2021 – the UK’s only organic awards – which took place on Thursday 08 July in London.

As a result of the win, the salad – which notably includes ‘no lettuce’ and ‘very little that you might recognise as conventional salad leaves’ – will be given the opportunity to be listed with Ocado. The online retailer stocks the largest range of organic products in the UK. 

Winner highlights

The Best of the Organic Market (BOOM) Awards 2021, organised by leading organic certifier Soil Association Certification and headline sponsored by Ocado, celebrated the businesses, producers and brands who are working hard to produce organic food and drink – as well as recognising those innovating in the organic sector more broadly.

Maddocks Farm Organics’ floral salad took the Winner of Winner’s prize, which comes with the possibility of a listing with Ocado.

Zaytoun Organic Extra Virgin Olive Oil took the Nation’s Favourite award – one of only two accolades at the BOOM Awards voted for by the public.

The winner of the Best Online Retailing category, sponsored by My Green Pod, was Abel & Cole.

In other notable wins, Arla Foods scooped the Marketing Campaign award for the Yeo Valley Organic ‘Put Nature First’ Biodiversity Campaign; Tabitha James Kraan won the Hair Care Brand award; Natracare was awarded the Health & Personal Care award and Frugi was named winner of the Fashion & Textiles award.

‘We’re delighted that our floral salad has won the Winner of Winner’s award. It’s a huge achievement as the other winners from this year’s BOOM Awards include some incredible food and drink businesses and products!

‘Growing organic edible flowers has been at the core of our business and whilst we are only a small three-acre farm, we’re excited to begin discussions with Ocado, in the hope that more people will get to enjoy our products.

‘Being organic as a producer is fundamental to who we are and what we do. For us being organic is about putting the planet first, and nurturing and nourishing the soil that gives us these amazing plants that we can then create joyful, wonderful products with. If we’re taking out, then it is essential that the process we use is restorative and ‘puts back’ too.’

Maddock’s Farm Organics

A thriving organic market

The triumph of these products and businesses, along with the host of other category winners, comes at a time when the organic market is thriving; having grown by 12.5% in 2020 – significantly more than non-organic at 8.9% – it’s now worth £2.79bn.

Latest figures from NielsenIQ Scantrack show organic sales have only dropped back to 9.4% as things have returned to some degree of normality. Non-organic sales have dropped back by a greater percentage (5.6% growth).

This is a strong indication that shoppers are sticking to organic choices made in lockdown, and that the message on organic and sustainability is hitting home.

‘Nature has the answer’

The celebration of the organic sector is set to continue with Organic September not far away.

Throughout the month, the whole sector will come together in a joined-up campaign to reinforce the benefits organic has for nature and the planet – uniting behind the message that ‘nature has the answer, and the answer is organic’.

Retailers, brands, restaurants and caterers are encouraged to get involved by visiting the Soil Association website, where a host of resources can be found.

The Organic Trade Board is providing GOTs-certified organic cotton tote bags for independent retailers to give away on Organic September Saturday, which lands on the first weekend of the campaign, 04 September, this year. 

BOOM Award winners 2021


Chocolate: Patisserie Conseil – Premium Organic Single Estate Zorzal Dominican Republic 81% Cacao

Snacks: Organico Realfoods – Organico Organic Rosemary Ciappe

New Food & Drink Products: Willy’s ACV – Willy’s Live Organic Fire Cider with Freshly Ground Turmeric, Ginger, Garlic & Horseradish

Alcoholic Drinks: Dunkerton’s Organic Cider – Black Fox Organic Cider

Free-From: Good Grain Bakery Sourdough

Store Cupboard: Huntly Herbs Hot Lemon Relish

Vegan: Dragonfly Foods – Dragonfly Organic Marinated Tofu

Meat & Poultry: Rare & Pasture – Fowlescombe Longhorn Beef Bresaola

Bakery: Hobbs House Bakery – Organic Light Rye Sourdough

Dairy: Cropwell Bishop Creamery – Organic Blue Stilton

Non-Alcoholic Drinks: Hampstead Tea – Organic Fairtrade English Breakfast Tea Bags

Baby & Children’s Food & Drink: Pip Organic Sparkling Apple

Fresh Produce: Maddocks Farm Organics – Organic Floral Salad

Chilled & Frozen – Savoury: Daylesford Organic Lamb Massman Curry with Speckled Lentils

Chilled & Frozen – Sweet: Luscious Organic Peppermint Choc Chip Ice Cream


Eating Out: The Wheatsheaf, Hungerford

Independent Retailer: Better Food

Online Retailing: Abel & Cole

Supermarkets: Waitrose & Partners

Box Schemes: Coombe Farm Organic

Innovations: UpCircle Beauty

Sustainable Packaging: Abel & Cole

Marketing Campaign: Arla Foods (Yeo Valley Organic ‘Put Nature First’ Biodiversity Campaign)

Food & Drink Start Ups: Norlo

Fashion & Textiles Brands: Frugi (Cut4Cloth)

Home Brands: Skär Organics

Hair Care Brands: Tabitha James Kraan

Skin Care Brands: Neal’s Yard Remedies

Pregnancy & Baby Brands: Green People Organic Babies

Health & Personal Care Brands: Natracare

Farms (over 10 Hectares): Godminster Farm

Farms (under 10 Hectares): Falkland Kitchen Farm

Ocado Winner of Winners Award (WOW): Maddocks Farm Organics

Ambassadors (public vote)
: Julian Dunkerton (Superdry Co-Founder & CEO)

Nation’s Favourite (public vote): Zaytoun – Organic Extra Virgin Olive Oil

‘The return of the BOOM awards in 2021 has landed at a time when the organic market is simply booming. It’s clear that habits made in the last year’s first lockdown – for example with demand in organic veg and fruit box schemes soaring, people increasingly chose to shop in their local independent retailers or buying direct online for choice – have stuck.

‘The public are continuing to seek assurances around their buying decisions and we know organic provides that in the form of transparency, integrity and quality. The message that organic works with nature and not against it is also cutting through, with consumers wanting to make decisions which are good for nature and the planet.

‘Despite all that good news the past year has been uncertain for organic food & drink producers, given the complexities of Brexit and levels of uncertainty is has caused to some, so celebrating this year’s winners – and all the wonderful finalists – feels even more special.’

Soil Association Certification business development manager

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