Celebrating heritageEthical Health & Beauty News & Features
This article first appeared in our Consumer Revolution issue of My Green Pod Magazine, released on 19 Dec 2019. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
All Pure Lakes’ natural and organic skincare is made inside the Lake District National Park.
Now the company has launched a brand-new range of products that celebrates the area’s recognition as an official Unesco World Heritage Site.
‘So much hard work went into ensuring the Lake District was granted World Heritage status and it’s something we are really excited to embrace’, said Gareth McKeever, co-owner of Pure Lakes. ‘Being based in Cumbria serves as a constant reminder of our responsibility to look after the natural environment to the best of our ability.’
The new World Heritage range includes rosewood, black pepper, sweet basil and orange essential oils, and each blend is available in a hand and body lotion, handwash and shower gel. The new range also includes gift packs, containing a lotion and a hand wash, that are perfect for Christmas.
The eco-friendly biopolymer sugar bottles feature unique artwork created by Patricia ‘Paddy’ Naylor, the grandmother of Claire McKeever (pictured above with her grandfather, Peter Naylor).
Paddy trained at the Edinburgh School of Art and Heatherly’s in Chelsea; for the last 40 years of her life she concentrated on three subjects: cats, flowers and landscapes – particularly views of Windermere from her home overlooking the lake.
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Paddy passed away in 2012 and a posthumous retrospective exhibition of her art was held at the Ruskin Museum, Coniston.
‘We really wanted this range to draw on our personal family heritage’, Claire tells us. ‘We feel the images reflect both the beauty of the Lake District and the purity of the products.’ Gareth added, ‘Our daughter Esme is already showing signs of Paddy’s talent; we may have a future designer on our hands!’