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BY KATIE - MYGREENPOD, 22 June '18
Weleda has launched a Blogger Competition in search of the most inspiring post on cleaner beauty
In search of the most inspiring cleaner beauty post – and to help spread the word about the benefits of cleaner beauty – Weleda has launched a Blogger Competition with a fantastic prize (on top of helping to save the planet).
What is ‘cleaner beauty’?
For Weleda, ‘cleaner beauty’ is a way of life; the company has been manufacturing products using only natural ingredients since it was founded in 1921.
All Weleda’s natural and organic cosmetics are made without artificial additives, synthetic preservatives or parabens, without microplastics, without sulphates such as SLS/SLES, without mineral oils or petrochemical derivatives, without silicones, without GMO ingredients. Every single one Weleda’s cosmetics is NATRUE certified.
But for Weleda the concept of Cleaner Beauty extends even further – as well as using sustainable ingredients in its products, Weleda grows its own organic ingredients biodynamically, sources its raw ingredients with respect, has UEBT (Union for Ethical BioTrade) certification, nurtures long-term, fair-trade partnerships around the globe and uses recyclable packaging.
A post to inspire change
For the competition, bloggers are invited to consider the products in their beauty regime and write a creative and visual post on a cleaner beauty theme that will engage and motivate readers to follow suit, because we can make a difference!
The winner will receive a Weleda Cleaner Beauty Collection worth over £150 to help them on their path to more conscious beauty choices and to celebrate becoming a Weleda Cleaner Beauty Ambassador.
They’ll also be able to feature a Cleaner Beauty Ambassador logo on their blog until the end of 2018. The winner will feature on the Weleda website and social media platforms, which will help raise the profile of the winner’s blog.
In case that’s not enough, the winner will also get a celebratory Weleda Skin Food facial and an aromatic Weleda body massage.
How to enter
The competition opens Friday 22 June 2018, and the deadline for entries is midnight Friday 20 July 2018. No shortlist will be announced; the winner will be notified by Friday 03 August 2018.
It’s open to bloggers who live in the UK, and the blog must be written in English and aimed at a UK audience.
The blog should be at least 500 words long and must be new – it shouldn’t have appeared anywhere prior to Friday 22 June 2018. While the post can discuss other brands, it should include Weleda.
Click here to enter the Weleda Cleaner Beauty Blogger Competition and to view the full terms and conditions, plus key deadlines.
The judging panel
JAYN STERLAND, WELEDA UK
Jayn joined Weleda in 2008 and was appointed managing director in 2016. Jayn has a firm belief that a businesses’s Corporate Social Responsibility (CSR) team should report to the CEO, to ensure it is not used solely as a marketing tool but becomes genuinely embedded in all the company’s activities and thinking.
Jayn regularly gives talks to the industry and to consumers about the value of authentically natural and organic cosmetics, and in 2017 was voted No.1 in the UK natural and organic cosmetics industry Top 25 for the second year running.
ANA GREEN, ANAGOESGREEN
As a writer and blogger, Ana loves to champion natural, organic and eco-friendly options on her award nominated blog anagoesgreen.co.uk, helping to spread the word and celebrate the benefits of natural beauty, one product at a time.
Highlighting brands making exceptional products, whether that is due to their ingredients ethos, eco-friendly packaging or commitment to no animal testing, Ana features interviews and information to help readers on their own natural beauty journey. Ana is a Beauty Shortlist Mum & Baby Awards judge for 2018 and was also involved in the 2017 Beauty Awards with OK! Magazine.
DIANA DE VERDE, POSITIVE LUXURY
Diana is the co-founder and CEO of PositiveLuxury.com, the company behind the Butterfly Mark: a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet.
Diana is a globally recognised figure in the sustainability field, having been trained by Al Gore at the Alliance of Climate Change in 2007 and subsequently honoured by the World Economic Forum as a Young Global Leader in 2011, also serving as a board member for the World Economic Forum Young Global Leader community. She sits on the Sustainable Development Goals Advisory Council, is an advisor to the British Fashion Council and the European Council of Conservation International.
CHARLOTTE MORRIS, SKIN NINJA
Charlotte heads the Growth & Marketing team at Sciapps, makers of SkinNinja.com – a free to download app that independently matches evidence and research from respected sources to over 200k ingredients, across 850k products.
Users are able to select up to 20 separate concerns to track, including carcinogens, contact allergens and hormone disruptors. Not only does SkinNinja alert users to what’s hiding in their cosmetics and personal care products but it also provides alternative product switches based entirely on a user’s individual preferences and needs. All via the simple scan of a barcode.
KATIE HILL, MYGREENPOD
Katie is co-founder and editor-in-chief of MyGreenPod.com and MyGreenPod Magazine, distributed with the Guardian. MyGreenPod showcases ethical and sustainable products and services in sectors ranging from health and beauty to energy and finance.
As well as sharing conscious alternatives to the mainstream options commonly found on supermarket shelves, MyGreenPod also covers the latest environmental news and provides in-depth. The goal is to help consumers to understand their real options, and inspire individual switches that collectively drive mass change.
Katie is also a contributing co-editor at GreenSpirit and was previously a deputy editor at Which?