Ocean acidification, a direct consequence of increased carbon dioxide emissions, is endangering marine life and vital ecosystems like coral reefs.
Climate change has also exacerbated extreme weather events like hurricanes, cyclones and heatwaves, putting millions of lives and livelihoods at risk.
The loss of biodiversity, deforestation and desertification are further consequences of human-induced climate change, threatening the delicate balance of our planet’s ecosystems and the survival of countless species.
‘This campaign includes a subtle nod to a famous ‘globe scene.’ Hopefully, our leaders will catch the reference.’
FRED & FARID LOS ANGELES
The Fridays for Future’s ‘Earth is no toy’ campaign, imagined and produced by creative agency FRED & FARID Los Angeles, is now available for viewing on Fridays for Future’s social media channels and website.
The organisation invites all individuals to join in this call to action and share the message widely.
The characters of the ‘Earth is no toy’ campaign have been designed with the support of AI, by AI producer Benjamin Benichou in Los Angeles. The campaign has received generous support from Wild Posting and You Me Him and Her.
The campaign features child versions of Anthony Albanese (Prime Minister of Australia), Joe Biden (President of the United States of America), Mohammed bin Salman (Crown Prince of Saudi Arabia), Luiz Enácio Lula da Silva (President of Brazil), Tayyip Erdoğan (President of Turkey), Alberto Fernández (President of Argentina), Xi Jinping (President of the People’s Republic of China), Fumio Kishida (Prime Minister of Japan), Emmanuel Macron (President of France), Giorgia Meloni (Prime Minister of Italy), Narendra Modi (Prime Minister of India), Andrés Manuel López Obrador (President of Mexico), Cyril Ramaphosa (President of South Africa), Olaf Scholz (Chancellor of Germany), Yoon Suk Yeol (President of South Korea), Rishi Sunak (Prime Minister of the United Kingdom), Justin Trudeau (Prime Minister of Canada), Ursula von der Leyen (President of the European Commission), Joko Widodo (President of Indonesia).