Main image: Wildfire Relief Australia, ReForest Now
Ecosia, the not-for-profit search engine that uses profits to plant trees, is going to dedicate all revenue from searches on Tuesday 27 July towards wildfire restoration in Brazil, US and Australia as part of its Ecosia Wildfire Relief campaign.
Already, the 2021 wildfire season could prove to be the most devastating yet.
A daunting start
Wildfires in California are ‘off to a daunting start’, outpacing last year’s record levels and causing destruction and damage.
The Amazon rainforest now emits more carbon dioxide than it absorbs because of the number of wildfires, which are often set deliberately to clear land for beef and soy production.
Ecosia has planted over 40,000 trees in the US and Australia, as well as a further 19 million in Brazil, to restore forests and help them become more resilient.
‘With 2021’s wildfire season already causing huge swathes of destruction and pain across the world, we felt we had to do something. Though we had already planned to plant 40,000 trees this year in areas affected by wildfires, by working with our users we plan to increase those efforts so we can plant more trees to help regenerate scarred lands and encourage resilience for local forests. Wildfires are one of the most swiftly devastating aspects of the climate crisis and we must do as much as we can to prevent them from happening.’
Account manager, Ecosia Tree Planting Team
Fighting fires, planting trees
Alongside reforestation efforts in Brazil, the company has also invested over €400,000 in firefighting efforts with the ITPA, which puts out fires and protects the country’s trees.
This year, Ecosia has committed to planting 40,000 trees in areas affected by wildfires along with supporting organisations such as the ITPA.
The company wants to step up these efforts to ensure it can do as much as possible to restore areas devastated by the fires and ensure their resilience for the future.
Help fund reforestation
Ecosia will dedicate all revenue from user searches on Tuesday 27 July to wildfire reforestation efforts in affected areas.
The last time the company did this was in January 2020, when Ecosia users funded the planting of 24,446 trees in Australia following the country’s devastating 2019/2020 wildfire season.