This article first appeared in our ‘Love is all we need’ issue of My Green Pod Magazine, published on 14 February 2022. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
Fresher, more natural air can help to improve concentration, mood, cognitive function and respiratory function.
For most of us, the idea of getting ‘fresh’ air into the home means opening a window – but this can actually make the problem worse.
Exhaust fumes, smells and potential allergens are just some of the airborne pollutants that can drift into your home from outside.
Air purifiers treat and cleanse the air in your home instead of replacing it with aerosols that are potentially more dangerous.
A purifier in your bedroom will help you sleep better; if it’s in your kitchen, it will mop up all manner of VOCs that are dispersed into the home after cooking.
The plastics problem
The problem with traditional air purifier machines and HEPA filters is that they are extremely plastic heavy.
Fibreglass is used in the filter material itself, and on the outside they are moulded around a plastic shell, which can often include things like plastic catches, springs and locks.
‘15 million of these used plastic filters are sent to landfill every year’, says James Whitfield, co-founder and managing director at briiv. ‘That’s equivalent to 6,000 tonnes of a non-biodegradable material that will be with us for millennia.’
Filters for the briiv air purifier aren’t made, they’re grown; they don’t require massive amounts of energy and resources to create and acquire, which James says makes briiv ‘far and away the greenest producer in this industry.’
‘In stark contrast to every other air purifier and filter on the market today, the body of the briiv air filter biodegrades naturally’, James explains.
‘The unit is made of 100% bioplastic derived from elephant grass, which can take up to six years to fully biodegrade. Unlike plastics, which take far longer to break down and leave a trail of microplastics in our soil, air and water, bioplastics degrade into something the soil can actually use again.’