Today (23 November) NATRUE will champion natural and sustainable beauty with the International Day of Natural Cosmetics.
The global awareness day, spearheaded by NATRUE, will promote the benefits – for both people and planet – of truly natural cosmetics, and inspire us all to #choosetruebeauty.
The day will be marked in over 30 countries all around the world.
The focus for the global awareness day is to encourage producers, manufacturers, retailers and distributors of natural and organic cosmetics to promote natural cosmetics, and inspire and motivate both the beauty industry and beauty consumer.
Producers, manufacturers, retailers, journalists, beauty professionals, influencers and the general public can all get involved on social media today (23 November), and help to raise awareness of natural beauty benefits.
NATRUE is the non-profit organisation behind the acclaimed international certification standard for natural and organic cosmetics, which sets strict criteria for third-party certification of natural and organic beauty products.
This certification process distinguishes truly natural cosmetics from the myriad ‘nature-inspired’ and ‘nature-identical’ products on the market, and help consumers navigate the greenwash.
The NATRUE seal currently appears on over 6,500 certified natural and organic cosmetic products from over 270 certified brands in over 30 countries.
Many people choose natural and organic cosmetics for personal wellbeing reasons as they are seen as a more holistic choice, or because they want to steer clear of troublesome synthetic ingredients if they have certain sensitivities.
There is growing consumer interest in using fewer finite raw materials, and supporting farmers, producers and communities to source renewable materials around the world.
Beauty nowadays has to be more than skin deep. Ultimately, using products including cosmetics that do not harm our beautiful planet is paramount to us all.
Natural and organic cosmetics represent a sustainable option for anyone wanting to protect and promote our natural resources, our oceans and our soils.