Today (25 February) marks the start of Fairtrade Fortnight 2019 – and this year Fairtrade is also celebrating its 25th birthday in the UK.
A celebrity-fronted campaign – plus campaigners, chefs, foodies and businesses – will help the public to understand the challenges faced by farmers and workers who produce the things we love to eat, drink and wear. We’ll all be asked to support a living income for some of the world’s poorest farmers and workers around the world.
Fairtrade Fortnight 2019 will go even further than before and call on the British public not to feed exploitation.
Fairtrade has revealed that without a living income, basic human rights like decent food, accommodation and schooling will not be achievable.
The average living income for a cocoa farmer is £1.86 a day, yet what they earn from cocoa typically falls far short of that. Incomes are low and uncertain.
Fairtrade Fortnight 2019 will focus on the women who grow the cocoa for our chocolate with a new She Deserves a Living Income campaign. Fairtrade will highlight some of the things many of us take for granted, such as education, housing and healthcare, that a living income can provide.
Fairtrade is the most widely recognised ethical label in the world and one that has paved a more conscious way of shopping since it started more than 22 years ago.
It currently works with 1.6 million farmers and workers across 74 developing countries, providing a safety net against volatile market prices and the Fairtrade Premium – often the only resource to improve their social, economic and environmental conditions.
Last year’s campaign saw more than 6,000 Fairtrade events across the country, with the UK’s main retailers supporting its call to action in store and online.
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