Weleda is Europe’s first beauty brand – and one of only two worldwide – to achieve the new UEBT certification for sourcing with respect.
UEBT (Union for Ethical Bio Trade) is a non-profit organisation that provides a globally recognised standard for sustainable sourcing and the use of raw materials.
Why it’s big news
Weleda manufactures over 120 natural and organic cosmetics, and more than 1,000 pharmaceuticals. Sustainable sourcing is crucial: over 1,000 natural ingredients go into these products each year.
Around 81% (over 2,000 tonnes) of all the plant ingredients used at Weleda are organic, making the company one of the world’s largest buyers of organic raw materials.
Over 120 plants are used, freshly picked, in tinctures for Weleda products. As an example, 30 tonnes of fresh arnica flowers generate 5 tonnes of dried flowers. Oil is extracted from these flowers and used in Weleda’s Arnica Massage Oil and Stretch Mark Massage Oil.
What does UEBT certification mean?
UEBT certification will help consumers tell that they are buying products from a company that treats people and biodiversity with respect.
Bas Schneiders, head of international strategic sourcing at Weleda, said, ‘With certification we are taking the next step: creating a significant impact for the growers, collectors and producers working for us’.
In order for a brand to be certified, UEBT looks at its entire sourcing system. One part of the process is to validate that the brand has incorporated the requirements from the UEBT standard into its systems for sourcing and processing natural ingredients.
Certified companies also need to verify that they have implemented sourcing practices throughout the supply chains for their natural ingredients.
Sustainability as a process, not a goal
Annette Piperidis, manager of sustainable sourcing at Weleda, said that the brand has ‘received many awards in recent years for our efforts to achieve sustainability in our supply chains’.
She added that sustainability ‘is not a goal for us’, but ‘a process in which we constantly strive to optimise. For this reason, it was important to us to take our efforts to the next level and to tackle further challenges.