BY KATIE - MYGREENPOD, 26 Jan '15

SCOTTISH FASHIONISTAS SUPPORT ZERO WASTE

The evening of the 22nd of January saw consumers, press, designers and industry congregate to discover the benefits of Zero Waste Scotland’s Love Your Clothes campaign, all in the surroundings of leading fashion platform Scotland Re:Designed‘s designer department store at Ocean Terminal Shopping Centre.

The evening started with a glass of fizz and a spot of networking, with guests invited to make the most of the store’s offers and sales – including up to 75% off luxurious Scottish cashmere and 50% off artisan crafted T-shirts.

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Share and recycle

After an introduction from Zero Waste Scotland’s Lynn Wilson, bloggers Betty & Bee, who have recently been named in the UK’s most influential bloggers on social media platform Instagram, took to the stand to give the audience an educational yet inspiring chat about the benefits and ways to make the most of the clothes you have.

As well as singing the praises of vintage and charity shopping, they encouraged the audience to recycle, customise, share between friends and cut back on impulses, and to make informed decisions based on quality, craftsmanship and provenance.

‘As a nation we have a staggering £30 billion worth of clothes and we bin clothing worth £140 million. Through the Love Your Clothes campaign, we hope to help people get more value from their clothes.

‘Rediscovering clothes you’d forgotten about, repairing, or even upcycling our old clothes is a great way to breathe new life into your wardrobes, and tonight’s event highlights loads of great ways to do that.’

Lynn Wilson, textiles manager at Zero Waste Scotland

Love Your Clothes

Research carried out to inform the Love Your Clothes campaign showed over 50% of men decide what they need before going clothes shopping and stick to the plan, compared with just 35% of women. 80% only buy what they need compared with 35% of women.

However, women appear to be cottoning on to the value of unwanted clothes. The survey reveals almost double the number of women sold their unwanted clothes on sites like eBay.

A higher number of women than men were also willing to repair or refresh their old clothes, donate to charity shops or swap with friends, instead of putting them in the bin.

At a time when disposable incomes are tightening yet waste is at an all-time high, it’s more important than ever for consumers to consider what pieces they have sitting in their wardrobes that can be given a new lease of life.

Zero Waste Scotland is helping Scotland to become more efficient in its use of resources. It helps to reduce waste, increase energy efficiency and promote responsible water use – all as part of a journey towards a low-carbon, sustainable economy.