BY KATIE - MYGREENPOD, 20 July '18

Inspired by Nature, plastic-free reusable coffee cup designs get the thumbs up

Entirely free from plastic and crafted from the humble rice husk, Huskup’s reusable coffee cups have now become a canvas, inspiring designers to help the nation’s coffee lovers to say no to single-use cups.

An instant bestseller for Huskup, the ‘Thumbs Up’ design caught the mood of the moment and has set the tone for a range of other patterns inspired by Nature.

Inspired by Nature

Frome-based designer Donna Sarah is the creative behind these concepts, and a full range of her designs is now available from Huskup.

Representing fundamental features of the natural world, from the coastline and woodlands to the mountains, each design also leaves space for the natural material of the rice husk to shine through.

These new designs, named Pebbles, Sticks and Triangles, take a simple, geometric approach, appealing to a eco-audience coffee lovers who want a unique product to reuse time and again.

Tackling disposable culture

Richard Milton, founder of Huskup, says that to create a truly green product, ‘all the pieces of the eco-jigsaw have to fit together’.

Choosing to work with local designers who share environmental principles was ‘a no-brainer’ for Huskup, he said.

‘Donna’s designs have naturally struck a chord with reusable cup shoppers across the country, and with more design collaborations on the way, we plan to keep Huskup a desirable product that makes it easy and appealing to tackle disposable culture.’

RICHARD MILTON
Founder of Huskup

Working with rice husks

Donna Sarah, designer of the mono Huskup range, says she ‘was very impressed’ by the way Huskup uses a by-product to resolve a pressing modern-day problem.

‘It has been a great opportunity to be one of the first designers to work with the rice husk material’, she said.

‘The thumbs up design is a little message to represent the good that the cup is doing for the Earth, while with the other designs I took the planet itself as my starting point. Each one is based on an element of nature, the ground beneath us, the water and the trees, all things we must look to protect from now on.’

The Huskup comes in 12 different designs and cost £10.95 each.