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BY KATIE - MYGREENPOD, 21 Apr '18
Weleda kicks off arnica campaign to support athletes and fitness fanatics over summer
Weleda’s bright orange Arnica Recovery Vehicle and team of holistic massage therapists will tour sports events and sports festivals over the summer, as a mobile unit offering arnica relief to weary muscles.
The arnica tour
The tour kicks off in Scotland with Run Balmoral (21-22 April 2018), where running enthusiasts can traverse the Balmoral Estate with a variety of eight different events for all ages, from 10K adult runs to 1.5k primary school runs.
Following this, Weleda will be in Cumbria at Keswick Mountain Festival 08-10 June 2018, where participants will be offered mini arnica massages at the finish line for the various outdoor sports activities which include cycling, running, open water swimming and triathlon.
Then the tour will travel to Sheffield for the Cliffhanger Outdoor Festival 07-08 July 2018, where fans of climbing, walking, cross-country running and mountain bike riding can experience a soothing massage with the wonderfully aromatic arnica.
Other summer events will be added to the schedule as Arnie the recovery vehicle continues touring the country all the way to Cornwall for the Eden Project Marathon/ Half Marathon 14 October 2018.
Special sample sizes have been produced to introduce Weleda’s arnica range to people who are embracing an active lifestyle, whether complete beginners or committed sports enthusiasts.
‘We are excited that our arnica range is going from strength to strength and more people are turning to organic products for sports, discovering the benefits of this amazing plant which is famous for its natural anti-inflammatory properties. It’s packed with effective active botanicals: over 150 active compounds have been found in arnica. It’s easy to see why so many sports professionals rely on it to keep themselves in tip-top condition but arnica is equally useful for those of us that are not as fit, to ease those aches and pains!’
Weleda’s managing director
The benefits of arnica
A 50ml travel size Arnica Sports Shower Gel will soon to be appearing on shelves in Holland & Barrett stores, and will be included in a new Weleda Christmas gift set.
Arnica is an ingredient that features in over 20 Weleda lines today, and products containing arnica account for over 11% of Weleda’s total net sales in the UK.
Weleda’s Arnica Massage Oil featured in the original Weleda range from the 1920s, and today Weleda sells four packs of the oil a minute.
Not surprisingly, the experts at Weleda have learnt a thing or two from this alpine plant since the company was first founded in Switzerland in 1921.
Traditionally used for rheumatic or muscular pain and stiffness, backache, bruising, cramp and sprains, arnica has become a familiar friend to sports professionals and amateurs alike.
Weleda has a comprehensive range of arnica products to support you and your muscles whether you are running a marathon or digging the allotment.
Arnica ambassadors announced
For 2018 Weleda has appointed several Arnica Ambassadors who rely on Weleda’s arnica range for training, competing and recovering.
Solo sailor Susie Goodall is the youngest – and only female – skipper competing in the 2018 Golden Globe Race, and will circumnavigate the globe unsupported – sailing 30,000 miles non-stop using technology from the late 1960s to recreate conditions from the original Golden Globe Race, which is celebrating its 50th anniversary.
Susie departs from Falmouth with a Parade of Sail 14 June 2018, and the race will commence at Les Sables d’Olonne in France on 01 July.
Susie will sail around the globe via the Canaries, Cape Verde, Cape of Good Hope in South Africa, anchoring briefly in Tasmania for just 90 minutes for media interviews before continuing to Cape Horn in South America, the Falkland Islands and on to the finish back in France.
Cyclist Matt Bagshawe and his fellow cyclists from South Normanton Cycling Club in Derbyshire have all become Weleda Arnica Ambassadors. The team of seven riders will be sponsored by Weleda to compete in the Haute Route Alps cycling event 26 August-01 September 2018.
This is a stage cycling race (considered the amateur ‘Tour de France’) with a challenging route covering 489 miles climbing through mountains from Megève to Nice, with a total ascent of almost 70,000ft (that’s over double the height of Mount Everest!).
Finally endurance athlete, oarswoman and Weleda Arnica Ambassador Laura Try has joined a fearsome foursome to compete in the world’s toughest row, the Talisker Whisky Atlantic Challenge 2018. She’ll row non-stop for 3,000 nautical miles through the most challenging of waters, potentially facing sharks and 50 foot waves – not to mention salt rash and sleep deprivation!
Together with Kirsty Barker, Rosalind Holsgrove-West and Kate Salmon – all from Exeter Rowing Club – they make up the all-female crew Row For The Ocean and will be raising awareness of the problems of single-use plastics polluting British shores as they head west from La Gomera in the Canaries to Antigua this December.
The four Ambassadors will be raising money for the charity Surfers Against Sewage and the SAS Ocean School, which will educate the next generation on practical ways to reduce plastic consumption.