This article first appeared in our Earth Day 2023 issue of My Green Pod Magazine, published on 22 April 2023. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
Avallen has cemented its position as a pioneer in the sustainable drinks sector; in addition to being climate positive, the calvados brand has become one the first mainstream spirits producers to offer its delicious liquid in a paper bottle.
The eye-catching packaging is far more robust than glass and six times lighter, weighing in at just 82 grams. It won’t cost customers any more than the traditional glass bottle, but has a carbon footprint six times lower than the average glass alternative.
The bottle is beautifully detailed, with a colourful and intricate wrap around design and details of the product’s environmental footprint on the back.
It reflects the sustainable credentials that make Avallen a popular choice with conscious citizens, as well as the delicate, floral and fruity flavours that calvados lovers adore.
‘We have always been a pioneering brand that creates sumptuous spirits while treading lightly on the planet’, says Avallen co-founder Stephanie Jordan. ‘In fact, being sustainable is built into every stage of Avallen’s process, from distillation to shelf. This new bottle, a goal since we launched, is just another part of our journey to becoming the world’s most planet-positive drinks company.’
A lighter option
The paper bottle was developed by sustainable packaging brand Frugalpac, which has a global mission to decarbonise the food and drinks industry.
It’s made from 94% recycled paper, with a food-grade plastic pouch to keep the liquid safe.
The lighter bottle reduces shipping emissions and also makes Avallen cheaper to deliver – or post, if you’re sending it as a gift.
No single-use packaging is perfect, but this light, recyclable format makes it a better option than the heavier, carbon-intensive glass alternative, which also has a large recycling emissions footprint.