Pouring with purpose
Jarvis Smith to take part in live Earth Day webinar hosted by sustainable drinks brand Avallen
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Published: 16 April 2020
This Article was Written by: Katie Hill - My Green Pod
This year, Earth Day Network will mark the 50th anniversary of Earth Day (22 April) with an event like no other in its history.
The first Digital Earth Day will see a global digital mobilisation to address the most urgent threats to people and the planet.
Top names from the drinks and environmental industries will join a live Earth Day webinar hosted by Avallen, a leading environmental spirits producer.
The live webinar will be hosted by Avallen co-founder Stephanie Jordan and streamed live at 13.00, 22 April on the Avallen YouTube Channel.
It will cover a host of environmental topics including restorative business practice, changing consumer trends, the future of ingredients and trends and creativity in the drinks industry.
‘At Avallen we are absolutely committed to our goal to be the most environmentally positive drinks brand in the world and as such we need to highlight issues and start conversations, which is the purpose of our Earth Day webinar. We want to challenge our wonderful industry to work together and think about ways in which we can all become more sustainable.
‘Many companies address the packaging and post-production side of things, which is great, but that’s only 30% of the issue.
‘Over 70% of the environmental impact of the drinks industry is created during production and that’s why at Avallen we are so focused on ensuring our production is as sustainable as possible. Our brilliant panellists are bursting with experience and information and we are delighted to bring them together to help steer our industry – the 50th anniversary of Earth Day seemed the perfect day to do it.’
Co-founder of Avallen
Finding purpose through nature
The panel, including My Green Pod co-founder Jarvis Smith, will discuss environmental positivity and the future of the drinks industry.
Jarvis and Stephanie will be joined by Sarah Duncan, ethical marketing consultant and author of The Ethical Business Book; Sarah Vachon. marketing director at Provenance; James Fowler, owner of sustainability-driven outlets Terroir Tapas & The Larder House and Tim Etherington-Judge, co-founder of Avallen Spirits.
‘What if everyone has a purpose yet to be fulfilled? Imagine that purpose being completely focused on fixing the biggest issue of humanity’s time. Nature can show us our purpose if we are willing to listen – it did for me. I’m really looking forward to sharing insights on how that came about for the Avallen Earth Day webinar.’
Co-founder of My Green Pod
Avallen Calvados, founded by Stephanie Jordan and Tim Etherington-Judge, was launched on 2019’s World Bee Day.
Avallen is an environmentally positive apple brandy, produced in Normandy, France. Its entire production process – from the pesticide-free apple orchards to labels made from waste apple pulp and lightweight bottle – is done in the most sustainable way.
As well as championing sustainability in the drinks industry, Avallen also has a mission to save bees, donating to the Bumble Bee Conservation Trust with each bottle sold. The company has also committed to planting 10,000 flowering plants in its first three years of business.
According to Tessa Brooks of the Bumblebee Conservation Trust, 70 of the 100-crop species that provide 90% of food worldwide are pollinated by bees, which are the single most important animal to human survival.
Over the last 30 years a dramatic decline in bee populations around the world has seen a number of species appear on endangered lists for the first time. The Rusty Patched Bumblebee in the USA has seen its numbers decline by 90% since the 1990s.