Tesco has become the first UK supermarket to offer the organic, reduced plastic reusable femcare range Time Of The Month (TOTM).
While applicators are obviously made from plastic, many people don’t realise that sanitary pads from well-known brands can contain around 90% plastic.
Most high-street tampons are made from a blend of GM cotton, rayon, and potentially harmful chemical additives. As well as polluting your body, they also pollute the environment: the average user throws away up to 150kg of tampons, pads and applicators in their lifetime, much of which is plastic.
200,000 tonnes of sanitary products are sent to landfill every year, and it can take more than 450 years for plastic-filled sanitary products to decompose.
‘Since launching the brand we’ve been on a mission to tackle taboos and challenge the industry. We’re excited about this exclusive partnership with Tesco and see this as an opportunity for more women to switch to organic and eco-friendly alternatives. Not only can Tesco customers reduce plastic by switching to products in our range, they can also feel reassured by knowing these products have been designed to be kinder to their bodies.’
ST.JOHN BURKE
TOTM founder
Tesco is launching TOTM products in its stores in order to offer customers an organic alternative that’s kind to the body and the environment. It will launch five products – a towel, liner, two tampons and a menstrual cup – and will stock this brand exclusively in its supermarkets for 12 months.
TOTM tampons, pads and liners are made with GOTS certified organic cotton, and eco-alternatives such as biofilm wrappers and biodegradable applicators. This means 0% plastic against your skin. Its menstrual cup is reusable and recyclable, and the entire range is cruelty-free and registered with The Vegan Society.
Ella Daish has been at the forefront of the campaign end the use of plastic in menstrual products. She was a runner-up in the Nature category of 2018’s P.E.A. Awards.
‘It is great that Tesco is taking a step in the right direction by supplying TOTM’s range of eco-friendly period products across stores nationwide’, Ella says. ‘This is incredibly important because it raises awareness of the environmental issues and gives customers access to a much needed choice that benefits all.’
Click here to find out more about the Plastic Free Trust Mark on food and drink
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