If personal data is worth more than oil, and data rights are human rights, why aren’t we all rich?

Katie Hill - Editor-in-Chief, My Green Pod

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Published: 6 March 2020

This Article was Written by: Katie Hill - My Green Pod

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This article first appeared in our Consumer Revolution issue of My Green Pod Magazine, distributed with The Guardian on 06 March 2020. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox

Companies like Google and Facebook make billions selling advertising to brands; they collect and use the data we create every day and then get rich, while we get nothing.

In March 2019, Oliver Southgate created Slice to turn this model on its head. Slice is a new and extremely simple app that cuts out the middleman so people get paid for connecting with brands.

Taking control of your data

If someone wants to make money, Slice analyses their data, works out what they’re looking for and matches them with relevant brands. Instead of brands paying big advertising companies, they pay the people via Slice.

When you’re in control, your data can pay for anything from a holiday to your kids’ pocket money; an average Slice user could earn up to £1,200 a year.

Make money and plant trees – join the revolution here

Earn cash and plant trees

For every new customer who accepts an offer from a matched brand, Slice will donate 50p towards tree planting in the tropics.

Signing some or all of your earnings over to your favourite sustainability fund or other worthy cause would make an even bigger impact.

If 100,000 readers from our 7,000,000 circulation signed up and donated even £50 a year, we’d be able to plant more trees than an entire government.

The Slice app will soon be available to download from the Apple App Store and Google Play Store.

To register your interest, join the Slice Founders Club here

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