Go green

Award-winning Skin Food Body Butter relaunched to mark Weleda’s 100th anniversary

Katie Hill - Editor-in-Chief, My Green Pod

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Published: 15 March 2021

This Article was Written by: Katie Hill - My Green Pod

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My Green Pod Hero

Find out why Weleda Skin Food is a My Green Pod Hero.


Following the launch of Weleda’s beautifully indulgent Skin Food Body Butter last year, as a range extension to Weleda’s iconic Skin Food, the company is now repackaging the sumptuous Body Butter in a premium glass jar for Weleda’s Centenary year.

Skin Food Body Butter enjoyed a meteoric rise from zero to hero and reached no.4 in the Weleda bestsellers list.

Regardless of season, it has featured continually in the Top 10, which also includes the My Green Pod Hero Skin Food Original, Skin Food Light and Skin Food Lip Balm. Its vegan formulation has proved particularly popular.

Skin Food Body Butter was also named Best Body Butter in 2021’s Beauty Shortlist Awards; Weleda bagged the Eco Brand of the Year gong for its campaign to plant a million trees with TreeSisters.

Recycled and recyclable

The new green glass jar adds a touch of luxury while offering sustainability benefits: as well as being easily recyclable, it is made from recycled glass.

Weleda’s glass is made from 70% post-consumer waste and 15% post-industrial recyclate. 85% is the maximum level of recycled glass that can be used, for technical reasons.

Due to the popularity of the product and high sales volume, switching Skin Food Body Butter to a glass jar has enabled Weleda to increase the overall amount of recycled materials the company uses by 5%.

Green glass is widely recyclable and can go out with kerbside collection. It is possible to recycle green glass indefinitely, whereas other materials (including colourless glass) are not always endlessly recyclable.

Lower temperatures can be used to melt broken or recycled glass than to melt sand and other raw materials to manufacture virgin glass.

Green glass the perfect Skin Food colour – and using colourless glass would require 30% more energy than green glass.

Ethical packaging

While the previous recyclable plastic jar was lighter than the new glass jar – and less weight results in fewer emissions during transit – Weleda has ensured that the thickness of the glass jar has been kept to a minimum.

This took a while to optimise, to also ensure the product was sufficiently protected and the packaging adequately robust.

‘At Weleda we are constantly examining more sustainable packaging alternatives for range. We balance the need to provide optimal protection for our high-quality products whilst protecting the planet as best we can.’

JAYN STERLAND
Managing director, Weleda UK

Not all Weleda skincare can be packaged in a glass jar, but the rich formulation of Skin Food Body Butter lends itself to this packaging solution.

The vibrant green outer carton is also made with 85% recycled board, with the remainder being FSC-certified material. As an alternative to recycling, the empty jar can also be repurposed and makes a stylish storage container after use.

Sustainably sourced luxury

Skin Food Body Butter is green in more ways than one. It is formulated with a host of skin-caring ingredients to provide intensive moisturisation and nourishment for dry skin in need of some extra pampering.

Sustainably sourced ingredients such as chamomile from Weleda’s farming partners in Kosovo, rosemary from Portugal and the finest organic sunflower seed oil from Hungary provide precious oil extractions.

The biodynamic calendula is from Weleda’s own herb gardens. Organic cocoa butter from Peru and organic shea butter from Burkina Faso are combined to create a rich and luxurious whipped texture that melts into the skin indulgently, while essential oil from the aromatic resin of the benzoin tree adds a mellow warmth and comforting dimension to Skin Food’s original sweet orange and lavender fragrance.

Since the launch of Weleda’s original Skin Food in 1926, the iconic NATRUE-certified moisturiser has steadily become known as a ‘best-kept beauty secret’, attracting a loyal following including many high profile fans such as Victoria Beckham and Adele.

This wonder product has certainly stood the test of time; a tube now sells every 16 seconds thanks to its versatile, nourishing and effective formulation.

Sourcing with respect

Weleda is the first beauty brand in Europe – and one of just two worldwide – to obtain the new UEBT certification for sourcing with respect.

The Union for Ethical Bio Trade is a non-profit organisation that provides a globally recognised standard for sustainable sourcing and the use of raw materials.

In order for a brand to be certified, the UEBT looks at its entire sourcing system to verify that biodiversity is conserved, ingredients are sourced sustainably and that all partners along the supply chain are treated equitably and paid fairly.

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