Slow beautyEthical Health & Beauty News & Features
This article first appeared in our Consumer Revolution issue of My Green Pod Magazine, released on 19 Dec 2019. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
The natural and organic beauty sector has grown quickly, and consumer demand is driving change in unexpected places.
But when big companies sprint to catch up with the preferences of eco-savvy buyers, they can sometimes miss the point entirely.
We shouldn’t have to choose between single-use plastic packaging and genuinely natural ingredients, and it’s unacceptable that we can end up funding animal testing when we buy from ethical brands owned by less scrupulous multinationals.
Conscious beauty products should offer it all; Evolve Organic Beauty is one company that’s showing the big players how it’s done and providing shoppers with what they’re growing to expect.
When plastic packaging is used, Evolve opts for 75-100% recycled post-consumer PET plastic which, unlike PVC, is fully recyclable and doesn’t leach harmful chemicals into the soil if it does end up in landfill. The company’s glass packaging is also partly recycled and the card cartons are certified by the Forest Stewardship Council (FSC).
Ingredients are sourced as locally as possible, and those bought from further afield are purchased in powder form to reduce the company’s carbon footprint. The products are handmade in small batches in Hertfordshire, so their natural ingredients are still potent when used.
Click here to find out why Evolve’s Daily Renew Facial Cream is a My Green Pod Hero
Get 15% off Evolve Organic Beauty (until 31 Dec 2019) using code MGP15 at evolvebeauty.co.uk
Efficient and effective
All Evolve Organic Beauty products are vegan; as well as supporting plant-based and cruelty-free lifestyles, this also makes sense from an environmental point of view: plant-based ingredients require less energy, land and water, making them a more efficient use of resources.
Evolve has gone one step further by advising us to cut down on the number of beauty products we use, and instead respect our skin’s natural beauty. The advice is to avoid overloading skin with products that could affect its pH, strip away its friendly bacteria and diminish its detoxification capabilities.
It’s time to embrace a slow beauty regime that prioritises quality and rejects the illusion of any ‘quick fix’. This means streamlining your beauty routine and using any spare time you gain to enjoy the scents and textures of natural ingredients that will lift your spirits, nourish your skin and minimise your environmental impact.