Slow beauty

This article first appeared in our Consumer Revolution issue of My Green Pod Magazine, released on 19 Dec 2019. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox

The natural and organic beauty sector has grown quickly, and consumer demand is driving change in unexpected places.  

But when big companies sprint to catch up with the preferences of eco-savvy buyers, they can sometimes miss the point entirely.

We shouldn’t have to choose between single-use plastic packaging and genuinely natural ingredients, and it’s unacceptable that we can end up funding animal testing when we buy from ethical brands owned by less scrupulous multinationals.

Conscious beauty products should offer it all; Evolve Organic Beauty is one company that’s showing the big players how it’s done and providing shoppers with what they’re growing to expect.

When plastic packaging is used, Evolve opts for 75-100% recycled post-consumer PET plastic which, unlike PVC, is fully recyclable and doesn’t leach harmful chemicals into the soil if it does end up in landfill. The company’s glass packaging is also partly recycled and the card cartons are certified by the Forest Stewardship Council (FSC).

Ingredients are sourced as locally as possible, and those bought from further afield are purchased in powder form to reduce the company’s carbon footprint. The products are handmade in small batches in Hertfordshire, so their natural ingredients are still potent when used.