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LFW beauty secrets

Natural beauty stole the show at London Fashion Week – we went backstage to discover makeup artists’ must-have products
Paula Knorr SS18 presentation at LFW

We managed to get behind the scenes at London Fashion Week to see which products were used to get the look for Paula Knorr’s SS18 presentation.

While you might think models need the harshest of products to achieve a lasting look, makeup designer Martina Lattanzi’s go-to products were natural alternatives that stood up to several hours under the glare of spotlights and flashing cameras.

Individual looks with natural products

Martina and her team prepped 18 models of all ages – from their early 20s to models in their 50s.

Each model was given an exclusive look tailored to her individual personality and age. The diverse range of stunning models showed Paula’s collection at its best – testament to the timeless, ageless nature of a collection underpinned by the notion of practical sexiness and femininity.

Click here for more on what Paula thinks about women, power, sexiness and femininity

The products Martina used to create the looks for the Paula Knorr show include Weleda Tinted Lip Balms and the green beauty pioneer’s new Beauty Balms.

Martina also used Weleda’s Evening Primrose range to prime the models’ skin and Skin Food – a celebrity favourite with a cult following in the industry – as a dewy, natural highlight for cheekbones, brows and eyes.

Weleda’s Beauty Balms (£18.95) are hot off the press; the tinted balms were only launched this month so this was their first big test – and they got top marks.

Weleda Beauty Balms

The tinted day creams were designed to revive pasty complexions and restore a sun-kissed look. They give skin a subtle summery colour all year round, without detracting from the natural beauty of the skin, meaning they were a perfect partner for Paula’s show.

‘I love the two shades’, Martina said. ‘They are part of my personal beauty routine. These are the lightest of products that even out minor blemishes but the skin remains luminous, letting the model’s individuality shine through.’ She added that Weleda provides ‘the ideal blend of natural ingredients to create a flawless and radiant complexion. Skincare is always the first step to create a beauty look.’

The new NATRUE certified natural beauty balms are available in two subtle shades; Nude adds just a hint of colour and evens out minor blemishes or redness without clogging pores, using mattifying mineral pigments and natural moisturising ingredients. Bronze is a slightly more intense shade for pale to medium skin tones.

Both balms are made with lots of nourishing cold-pressed plant oils. The natural ingredient heroes include skin-smoothing organic jojoba oil which is produced by Weleda’s long-term farming partners in Argentina, where the fertile orchards are Demeter certified, and their own mill ensures sustainable processing and fair working conditions.

The Beauty Balms also include the exciting skincare ingredient babassu oil, from the South American babassu palm (Orbignya oleifera), which gently moisturises to leave skin silky soft without an oily sheen. It contains fatty acids and other nutrients that are highly beneficial for skin, with a lovely cooling effect.

The balms come in recyclable 30ml tubes that are perfect to pop in a makeup bag when you’re out and about. The range has been dermatologically approved for sensitive skin.

Click here to find out why Weleda Skin Food is a Hero

Get the look

Backstage at the Paula Knorr presentation

Click here to find out how Weleda was involved with the 3D sensory experience at Paula’s presentation.

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