Main image: Weleda’s Michael Brenner with B Lab’s Jonathan Norman
Weleda is now a B Corp, and joins an international movement of companies that do business in a meaningful way, with high standards and values anchored in their corporate bylaws.
80 points are required for B Corp certification – Weleda scored 106.8 points.
Business as a force for good
The B Corp certification is awarded by the non-profit organisation B Lab. It is not products that are certified, but a company’s actions and overall approach.
The focus is on social added value and ecological sustainability, and not maximising profits at any price.
In other words, it is about the environment, biodiversity, species protection, human rights, climate protection, employees and customers. B Lab calls it ‘business as a force for good’.
‘B Corp stands for ‘Benefit Corporation’ and the certification proves that a company has strong commitments and results in terms of social and ecological standards. Customers are becoming increasingly aware of how their own consumption impacts the planet and society. People are quite rightly asking brands and companies to care. So that is an important part of the brand promise. This trend can help make the world a better place.’
Head of sustainability at Weleda
Becoming climate neutral
The new B Corp status reflects Weleda’s significant and continued efforts to become demonstrably more sustainable throughout the business:
As of this year, Weleda is becoming arithmetically climate neutral in terms of its buildings, production and vehicle fleet. From 2022 onwards, all Weleda products will be arithmetically climate neutral.
This means the entire corporate climate footprint and everything that is needed for the products – such as transport, the supply chain, agricultural production of raw materials and packaging, including manufacture and disposal – will be arithmetically climate neutral.
A paradigm shift
B Corps meet the highest verified standards for social and environmental performance, transparency and accountability, with re-certification every three years.
This means Weleda has embarked on a process that aims at ever higher standards and continuous improvement. It’s a paradigm shift.