Weleda is once again anchoring the activity in The Model Zone for London Fashion Week this February (16-20). Weleda has sponsored this wellbeing project for many years – the official LFW zone where models rest and recharge their batteries between castings, fittings, photo-shoots and shows.
Weleda’s experienced team of beauty therapists Nisha Jani, Amanda Bucher, Rachael Leffman, Megan Edwards, Suzi Brown and Gabriele Haynes are offering revitalising treatments and massages.
The collaboration with the British Fashion Council has been so successful that that an additional Weleda treatment area has been added this season. The Model Zone’s bright and airy new Soho location will enable the team to look after the growing number of models who visit. Weleda pharmacist Evelyn Liddell and Weleda homeopath Jo Permaul will be on hand for holistic health consultations.
Models can book themselves in for a complimentary body massage using Weleda’s aromatic range of body oils, or experience a Skin Food Facial – a 30-minute miracle worker. The facial skincare routine, designed to restore radiance, uses Skin Food as a moisture-boosting face mask and a selection of other organic Weleda facial care products to provide a pampering pick-me-up.
Tucked away from the media glare, this relaxing retreat provides models with a private haven where they can unwind, relax with their peer group, eat healthily, drink plenty of fluids, take off their makeup and be pampered with organic skincare from Weleda.
For decades Skin Food has been an industry beauty secret, but recently it has become a firm favourite with many high-profile celebrities.
The enthusiastic fan club includes Adele, Joss Stone, Rihanna, Victoria Beckham, Julia Roberts, Brooke Shields and many others. Top models Erin O’Connor, Helena Christensen and Alexa Chung rely on Skin Food to counteract tired or jet-lagged skin.
Ingredients include extracts of organic chamomile, calendula and wild pansy to soothe rough skin, and revitalising rosemary.
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Models take home an exclusive goody bag containing not only the iconic Weleda Skin Food but other treats including a luxurious Evening Primrose Revitalising Concentrate, and ever popular Aknedoron Purifying Lotion and Cleansing Lotion to calm oily outbreaks.
A fabulous rainbow selection of handy travel sizes is also inside, including Calendula Face Cream, Sea Buckthorn Body Oil, Sea Buckthorn Body Lotion, Pomegranate Body Wash and samples of Weleda’s new Beauty Balms.
Makeup artist Martina Lattanzi is using Weleda skincare backstage, and the multi-tasking Weleda Skin Food will is coming to the rescue at several LFW shows, including today’s (19 February) AW18 presentation of fashion designer Paula Knorr.
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