Skip to content
Two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21, show workers beating petrified sheep in the face, deliberately mutilating them, and cutting their throats while they were fully conscious.
PETA is now launching a worldwide campaign against Forever 21 to urge it to stop supporting the wool industry.
One of the videos shows a farm manager carving swathes of flesh from lambs’ hindquarters with shears as they struggle and cry out.
It also shows workers cutting and burning off their tails with a hot knife and no painkillers. A second video, shot by a PETA Asia eyewitness, reveals even more abuse: shearers are seen striking sheep in the face with sharp metal clippers, kneeling on their stomachs and throwing them about.
One worker bragged that he once ‘hit one [sheep] so hard I knocked it out. F**ked it under the jaw a bit too hard.’
PETA Asia has asked Australian law-enforcement officials to investigate the findings for violations of each state’s Prevention of Cruelty to Animals Act and to file appropriate charges.
‘Forever 21 knowingly supports cruelty to animals by selling clothing that’s a product of violence and extreme suffering’, says PETA founder Ingrid Newkirk. ‘PETA is appealing to the company to show that it opposes such horrific abuse by going wool-free.’
PETA says that time’s up for Forever 21. These new videos mark the 10th and 11th global exposés of the wool industry that PETA US has shared with the company, going as far back as 2014.
PETA affiliates have documented cruelty to sheep on 27 farms in Australia and a total of 99 properties on four continents.
Click here to add your voice to the call for Forever 21 to drop wool.
Sorry we don't have any suggested related content at the moment. Please check back later.
Subscribe to our newsletter
Weekly ethical news, offers, comps and a free digital mag (quarterly) – what’s not to love?
