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Beauty for Good

Weleda joins the B Corp Beauty Coalition set to drive change in the beauty industry
Jayn Sterland in Weleda gardens

Jayn Sterland, managing director of Weleda UK, has been appointed to the board of the new B Corp Beauty Coalition.

Weleda joined the newly formed international B Corp Beauty Coalition following its recent B Corp certification.

B Corp Beauty’s mission is to improve the social and environmental impacts of business practices in the beauty industry, through knowledge sharing and responsible innovation, with consistent and transparent communication.

A century of expertise

Weleda has been pioneering green beauty since 1921 and brings to the table a century of expertise – as the leading manufacturer of certified natural and organic cosmetics, and in the ethical sourcing of sustainable ingredients. 

Standards in the cosmetics

The new B Corp Beauty Coalition brings together over 35 leading cosmetics firms from all around the globe, all driven by the goal to improve sustainability standards in the beauty industry.

Forming the coalition will enable the companies to leverage their combined strengths and deliver tangible benefits to beauty consumers, communities and the planet.

B Corps are part of an international movement of companies that do business in a meaningful way, with the highest standards of social and environmental impact and values anchored in their corporate bylaws.

Through solid engagement, collaboration and coalition, they seek to improve social and environmental conditions along the supply chain, from raw materials to the finished product.

Beauty for Good

The members of the Beauty Coalition envision a new approach to beauty that prioritises soil as much as skin. The coalition’s vision is to deliver ‘Beauty for Good’. 

The coalition will focus on four key issues: ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust.

‘I am delighted to represent Weleda as part of the global B Corp Beauty Coalition, which aims to unite B Corp-certified companies through coalition as a force for good. With Weleda’s expertise in creating pioneering natural beauty for over a hundred years, we hope to be able to share this wisdom and support others through this global initiative. It is only by working in harmony with and through nature, that beauty can become truly sustainable.’

Managing director of Weleda UK

B Corp certification

Weleda achieved B Corp certification in 2021, its centennial year. Certification is awarded to companies that do business in a meaningful way, and which meet the highest verified standards for social and environmental performance, transparency and accountability.

The focus is on social added value and ecological sustainability – the environment, species protection, human rights, climate protection, employees and customers.

B Corp stands for ‘business as a force for good’, and not maximising profits at any price.

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