Nature-inspired kombucha

Premium drinks brand and My Green Pod Hero Equinox has teamed up with Hugh Fearnley-Whittingstall and River Cottage to create four new flavours of the health drink kombucha.

Packed with immunity-boosting antioxidants and probiotics, River Cottage by Equinox Kombucha will strike a chord with increasingly health-conscious Brits. 

The raw, organic range of drinks has been carefully curated by Hugh and the team of alchemists at Equinox, who developed four unique flavour combinations based on natural and wild ingredients.
  

Healthier choices

Recent Mintel data show that more than half of US millennials already drink kombucha, and consumption of the fermented beverage is expected to grow by 209% in the UK as its popularity surges.  

Kombucha boasts a wealth of health benefits – mostly thanks to its high content of organic acids and living cultures, which can aid digestion, boost the healthy bacteria in our gut biome and help reduce inflammation.  

The fermented drink is also becoming a popular alternative to alcohol; it’s a low-sugar alternative for those nights off drinking, and supports the shift to sobriety as a long-term lifestyle choice.

Recent research commissioned by Equinox supports this, too – it found that since the start of the coronavirus pandemic, 39% of consumers are actively trying to make more healthy choices in their diet, and 19% are reducing their alcohol intake.

However only 18% of people surveyed have started to experiment with drinking more natural beverages – and that’s where kombucha comes in.  
 

‘I’ve been making my own kombucha and buying it too sometimes for a couple of years. As a very low sugar drink that is live and fermented it provides a natural pro-biotic boost for the gut biome, and I’m confident I’ve been feeling the benefits. And it’s great for taking nights off from drinking beer and cider – something I’m trying to do more often! 
  
‘The River Cottage range of kombuchas reflects my enthusiasm for this lovely fermented drink, and of course I wanted to use natural flavours both from the garden and the wild. The pandemic has given many of us time to reconnect with nature and to think about ways to improve our health and make positive choices with our food and drink.  I hope our kombuchas can play a small part in helping people to do just that.’

HUGH FEARNLEY-WHITTINGSTALL
River Cottage