Consumers continue to demand ethical, cruelty-free clothing and accessories made from materials that are kinder to the environment – and the fashion industry is taking note.
The PETA Fashion Awards celebrate the luxury labels, young designers and independent brands that have made big statements for animals this year.
Gucci has taken the Biggest Fashion Moment award for its monumental decision to drop fur – after more than 20 years of PETA protests.
Faustine Steinmetz was named Designer to Watch for defining her brand’s animal- and eco-friendly credentials by shunning fur, leather and exotic skins.
The Yoox Net-a-Porter Group was named Most Progressive Luxury Retailer for announcing it will introduce a ban on fur and angora across all its platforms.
Zayn Malik’s Versus Versace collection took the Collaboration Award for its vegan ‘eco-leather’ statement pieces.
Tiziano Guardini received the Couture Award for his pioneering use of natural and recycled vegan fabrics and Vega won the Innovation Award for its wine leather.
H&M bagged the Red Carpet Dress Award for its custom dress – made with BIONIC®, an innovative recycled polyester – worn by Rooney Mara to the Vanity Fair Oscars party.
The remainder of the awards went to Matt & Nat for Best Vegan Accessories, Jakke (main image) for Best Faux-Fur Brand, PUFFA for Best Down-Free Coats, CROP for Best Wool-Free Brand, Veganized World for Best Vegan Slogan T-Shirts and Stella McCartney’s Elyse for Best Vegan Shoes.
Two major reports published this year reveal that a staggering three out of the four materials that have the worst environmental impact are derived from animals, with leather being the most devastating.
‘It’s never been more stylish to dress with a conscience. Today’s designers are embracing ethical and eco-friendly materials because the future of fashion clearly lies in compassionate clothing.’