BY KATIE - MYGREENPOD, 05 Aug '19

This collaborative upcycle makes buying a new T-shirt a revolutionary act

In a bid to eliminate waste from our production cycle, Unoa, a Brighton-based organic fashion brand, has teamed up with The Social Society, a local community that supports Brighton charities by giving old stock a new lease of life for a not-for-profit sale.

Funds will help support causes for mental health, food waste diversion and community building.

’Less is more’

Unoa, derived from the Greek word for ‘beautiful thinking’, promotes the ideal of less is more and encourages consumers to focus on buying good-quality, versatile garments less frequently, and making them last longer.

The Social Society runs unique, collaborative events and community campaigns throughout the year. Members pledge their time, skills, expertise and a percentage of their membership fee to support local charities across Brighton and Hove.

Unoa is giving its 2018 lines a make-over, and all profits from these upcycled T-shirts will go to The Social Society.

Diverting clothes from landfill

The founder of Unoa comes from a fast fashion background; having worked in fast-paced fashion businesses in the capital, she has seen firsthand fashion’s ‘dirtiest open secret’: the discarded clothes that, in some extreme cases, luxury brands have notoriously burnt in order to promote exclusivity and value.

Diverting high-quality and perfectly wearable clothes from environmentally damaging disposal should be top of every conscious fashionista’s list. Only an estimated 1% of our clothing is recycled into new garments, but we can all be part of the solution by supporting happier and healthier business models that thrive on eliminating waste through collaboration.


Starting on a small scale, Unoa set out to create exceedingly soft, long-lasting and affordable pieces of organic cotton clothing that transcend seasonal trends, whilst promoting gender equality, diversity and body positivity.

The ethically made and super-soft organic cotton tees retail at just £20, and carry the message ‘The Revolution is Beautiful’. Who wouldn’t want to wear this slogan in support of progress?