‘Vegan fashion revolution’

As London celebrates 40 years of punk, PETA sparked its own ‘Vegan Fashion Revolution’ outside the official opening of London Fashion Week.

Four models decked out in vegan leather and tartan caused a riot with ‘Fur is Dead’, ‘Leather is Dead’ and ‘Wool is Dead’ placards, declaring that the future of fashion lies in eco- and animal-friendly vegan designs.

‘Every scrap of fur, leather, or wool means a lifetime of suffering and a terrifying death for a fox, cow, or sheep.

‘PETA is calling for a fashion revolution because with all the high-quality, innovative vegan fabrics available, there is simply no excuse for wearing animal skins.’

ELISA ALLEN
PETA director

As documented by PETA – whose motto reads, in part, that ‘animals are not ours to wear’ – animals such as foxes, rabbits, and minks on fur farms are confined to cramped, filthy cages before they’re killed to produce fur coats, collars, and cuffs.

Cows destined to be killed for leather endure painful mutilations, and a PETA exposé revealed a thriving dog-leather industry in China. In shearing sheds around the world, sheep are cut, kicked, punched and killed by impatient shearers.