86% of LFW designers fur-free

PETA research shows the use of fur is dropping – despite fur industry push

Katie Hill - Editor-in-Chief, My Green Pod

Home » 86% of LFW designers fur-free

Published: 12 March 2016

This Article was Written by: Katie Hill - My Green Pod


A PETA poll of every single designer featured during London Fashion Week has determined that 86% of designers didn’t use fur in their 2016 autumn/winter collections.

The industry push

The use of fur among British designers has dropped despite a major PR push from the fur industry. In advance of London Fashion Week, fur industry head Mark Oaten commented, ‘I’ll be disappointed if we don’t see fur on at least 80% of the catwalks’ –an estimation that was clearly far off the mark.

‘PETA’s latest research proves that today’s fashion designers won’t stoop low enough to buy into the fur industry’s failing attempts to keep fur relevant. Modern designers simply want nothing to do with an industry that cages, electrocutes and skins animals alive.’

Mimi Bekhechi, PETA Director

Cruelty-free clothing

As documented by PETA – whose motto reads, in part, that ‘animals are not ours to wear’ – animals on fur farms are confined to cramped, filthy cages before they’re drowned, beaten, strangled, electrocuted and even skinned alive for fur coats, collars and cuffs.

Cruelty-free clothing and accessories are widely available from a variety of designers, including Stella McCartney, Vivienne Westwood, Vika Gazinskaya, Shrimps, Christopher Ræburn, Felder Felder and many more.

Click here to find out more about PETA and its work to help and protect animals.

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