The Fairtrade difference
By offering Fairtrade cotton products, businesses contribute to a more sustainable future for cotton farmers, their communities and the environment.
Members of Agrocel hope to invest their Fairtrade Premium from Fairtrade sales in funding higher education for farmers’ children, upskilling women in local craft businesses and building a water, pesticide and carbon footprint database of individual farmers.
Fairtrade Standards provide a framework for cotton farmers to form democratic organisations or strengthen existing organisations. This enables farmers to increase their negotiating power in the marketplace, improve business systems, access new markets, develop long-term trading partnerships and implement sustainable farming practices.
Fairtrade Minimum Prices contribute to financial stability, while Fairtrade Premium can be invested in improving cotton quality and productivity, climate change adaptation and improving community welfare.
‘Fairtrade has helped improve our lives in many ways. Before joining, I sold my cotton through local traders with huge problems. Payments were not on time, I was cheated in weight and price. Now I can avoid these problems. And we have increased our food security through rain water harvested drip irrigation and a seed programme. We produce rotational crops to increase our income and there are technical services. We also have an empowerment programme.’
Parbatbhai Suzabhai, cotton farmer and Agrocel member
Aldi and Fairtrade
The new cotton range builds on existing Fairtrade commitments made by Aldi in 2011 to convert a range of bananas, coffee, tea, flowers and chocolate to Fairtrade in a programme that quickly rolled out to other Fairtrade markets such as Germany, the Netherlands and Switzerland.
‘We’re proud to offer clothing that supports the Fairtrade project, which brings life changing development to communities by improving working and living conditions, education and health care.’
Jonathan Neale, Joint Managing Director for Corporate Buying at Aldi
Click here to find out more about Fairtrade Fortnight 2016.