BY KATIE - MYGREENPOD, 23 Nov '18

Ethical footwear brand Po-Zu calls for shoppers to champion an ‘Alternative Black Friday’

On 09 November, an open letter by British MPs from the Environmental Audit Committee urged online fashion giants Amazon UK, ASOS, Boohoo, Misguided and PrettyLittleThing to disclose the environmental and social impact of their businesses ahead of the Black Friday and Cyber Monday sales that kick off this weekend.

The Committee is requesting information on areas including staff wages, the life-cycle of the garments sold and steps being taken to reduce the environmental and social impact of their businesses.

’someone has paid the price’

Kate Osborne, PR and marketing manager at Po-Zu, said, ‘We welcome the open letter by MPs as a step in the right direction towards putting pressure on fast fashion giants, but we need to move beyond incremental improvements. We need faster change and legislation to happen now.’

‘Sustainable fashion is competing on a completely unlevel playing field and this is especially apparent during the Black Friday/Cyber Monday holiday season’, Kate continued. ‘The reason fast fashion businesses can afford to discount so heavily is that somewhere along the supply chain, someone has paid the price – be it environmentally or through sweatshop labour.’

According to a report by the Ellen MacArthur Foundation, if the fashion industry continues its current trajectory it will be responsible for 25% of global carbon emissions by 2050 and 22 million tonnes of microfibre pollution, alongside huge mountains of non-recycled post-consumer waste.

Sven Segal, founder of Po-Zu, said, ‘We want our customers to recognise the power they have to change these practices and halt the damage fast fashion is doing to our planet today, simply by mending what you have, supporting ethical brands and helping to spread the word.’